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Built for people shipping with AI.

What is Humantic AI?

AI-powered buyer intelligence platform that predicts prospect personalities to help sales teams personalize outreach and close deals.

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Overview

Humantic AI is a buyer intelligence platform that uses Personality AI to predict a prospect's DISC profile in seconds from their LinkedIn profile and other public data. It gives sales teams insights into how buyers think, communicate, and make decisions, then helps craft personalized emails, calls, and outreach. Used by teams at AWS, Microsoft, and McKinsey, it works through a Chrome extension, dashboard, Outlook add-in, and integrations with Salesforce, HubSpot, Outreach, and Salesloft.

Key Features

  • Personality AI (DISC Prediction): Predicts a prospect's DISC personality profile in about 10 seconds from their LinkedIn profile, no test required.
  • Personalization Assistant: Combines generative AI with personality insights to write tailored emails, subject lines, and outreach messages that match each buyer's communication style.
  • Buying Committee Map: Identifies champions, influencers, decision-makers, and blockers in complex deals and categorizes them as Crusaders, Friendlies, Skeptics, or Neutrals.
  • Agent Miia (Account Intelligence): Synthesizes company research and buyer priorities in under 3 minutes to prep reps for meetings.
  • Chrome Extension: Surfaces personality insights instantly on LinkedIn, email, calendar, and inside your CRM as you browse.
  • CRM & Sales Engagement Integrations: Native connections to Salesforce, HubSpot, Outreach, and Salesloft push enriched personality data into existing workflows.
  • Call Preparation Cues: Delivers actionable DOs and DON'Ts before every call, plus negotiation and closing tips tuned to each stakeholder.
  • Confidence Scoring: Each profile includes a confidence score and source list so reps know how much to trust the insight.

Pros

  • Easy to Use and Set Upp: Helps sales teams understand how prospects may communicate, make decisions, and respond to different sales approaches.
  • Works Across the Sales Workflow: Integrations with Salesforce, HubSpot, Outreach, Salesloft, LinkedIn, Gmail, and Outlook mean reps don't have to switch tools.
  • Useful for Complex B2B Deals: Buyer intelligence, personality profiles, and buying committee mapping can help sales teams understand multiple stakeholders and prepare for important conversations.

Cons

  • Works Best With Sufficient Prospect Data: The quality of an individual profile depends on the information available about that person. Contacts with limited online information may receive less detailed or lower-confidence insights.
  • Not a Replacement for Prospecting Data Tools: Humantic AI focuses on buyer intelligence, personality insights, and account research. Teams that also need large-scale contact discovery and contact data may still need a separate prospecting platform.

Use Cases

  • Enterprise Sales Meeting Prep: Account executives can use Agent Miia to research an account's business priorities, industry, competitors, organizational structure, and buying committee before an important meeting. Agent Pi adds personality and buyer intelligence for individual stakeholders, helping reps tailor the conversation to each person.
  • Personalized Cold Email Outreach: ABDRs can use Humantic AI with tools such as Outreach and Salesloft to bring buyer intelligence into prospecting workflows. The platform can help personalize messaging, subject lines, and tone based on each prospect's buyer profile. Humantic reports that personalized outreach can increase response rates, but these figures are company-reported results rather than guaranteed outcomes.
  • Multi-Threading Complex Deals: Sales teams can use Buying Committee Maps to identify champions, influencers, decision-makers, blockers, and other stakeholders. The Crusader, Friendly, Skeptic, and Neutral categories help reps think about how different people may affect a deal and how to engage them.
  • Negotiation and Closing: A rep entering final-stage negotiations uses closing cues to know whether to emphasize ROI or cost with a specific stakeholder, and how hard to push without losing the deal.
  • LinkedIn Prospecting: A sales rep browsing LinkedIn uses the Chrome extension to instantly see personality insights on any profile, deciding how to frame the first connection request or InMail.
  • Sales Enablement at Scale: Sales leaders and RevOps teams can roll out Humantic AI across teams so AEs, SDRs, and other revenue roles can access buyer and account intelligence within their existing sales tools. Its integrations include Salesforce, HubSpot, Outreach, Salesloft, Gmail, Outlook, and calendar platforms.

Frequently Asked Questions

What is Humantic AI used for?

Humantic AI is a buyer intelligence platform used by B2B sales teams to predict prospect personalities, personalize outreach, prep for calls, and map buying committees in complex deals. It works best for enterprise sales with multi-stakeholder decision processes.

How does Humantic AI predict personality without a test?

Humantic AI uses Personality AI to analyze available information about a person and predict traits such as DISC personality and communication preferences. Its API can use LinkedIn profile URLs, email IDs, documents, or free-form text, while Agent Pi can build public profiles using information from across the internet.

How much does Humantic AI cost?

Humantic AI offers three main plans when billed annually: Pro at $60/month, Expert at $72/month, and Owner at $96/month. Pro is designed for SMB and small-ACV sellers, Expert targets mid-market sellers and startup founders, while Owner is aimed at enterprise sellers and business owners. Humantic AI also offers a 7-day free trial with no credit card required.

What integrations does Humantic AI support?

It integrates with Salesforce, HubSpot, Outreach, Salesloft, LinkedIn, Gmail, Google Calendar, and Outlook. It also offers a Chrome extension, Outlook add-in, dashboard, and API for custom workflows.

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