Widgo is an AI sales rep for B2B websites. You add one line of code, and it learns your site and drafts a knowledge base that you review before anything goes live. It then answers visitor questions only from approved content, identifies the company behind anonymous visits, scores leads from 0 to 100, and books demos inside the chat. It suits growing sales teams that want to follow up on website traffic without a long rollout, and it has a free plan.

• Answers from approved content only: Widgo answers visitor questions only from sources you approve, such as site pages, PDFs, and help-center material. When it can't ground an answer, it says so and hands off to a person.
• Review-first knowledge base: Drafted answers wait in a queue until someone on your team edits and approves them. Unanswered questions are ranked by how often they come up, so you know what to add next.
• Anonymous visitor identification: Widgo estimates the company behind visits even without a form fill and rolls the activity into one card per company. Each card shows people seen, conversations, top pages, and open CRM deals.
• Explainable lead scoring: Leads are scored from 0 to 100, and anything at 70 or above is marked Hot. Every point added or removed comes with a reason, such as a decision-maker title or a pricing question.
• In-chat demo booking: Buyers pick a live calendar slot without leaving the conversation. Meetings can go round-robin or to the account owner, and the invite includes the full transcript.
• Session replay and AI prep briefs: Lets teams replay website visits and prepare for sales calls with information about buyer questions and interests.
• CRM sync and team alerts: Paid plans add two-way sync with HubSpot, Attio, and Close, plus Slack and Microsoft Teams alerts and automated workflows for routing hot leads.
• Multilingual, 24/7 coverage: The agent works around the clock and replies in 100+ languages.

• Fast, self-serve setup: You install it with one line of code and can sign up without a sales call, so you can test it on your own site the same day.
• Free plan with no card required: The free plan covers 500 visitors a month and includes the AI agent, visitor identification, lead scoring, and demo booking.
• Published, predictable pricing: Paid tiers are listed openly at $249 and $833 per month, with unlimited team members on every plan. Many enterprise tools in this space only quote prices on request.
• Control over AI responses: Review and approve knowledge base content before publishing, with source references that help your team check answers.
• Security credentials: Widgo lists SOC 2 Type II, a HIPAA BAA on request, encryption in transit and at rest, and no training on customer conversations.
• Widget keeps running past limits: If you go over your monthly visitor limit, the widget keeps working instead of shutting off.

• Key integrations require a paid plan: CRM sync, Slack and Teams alerts, and automated workflows start on Growth at $249/month. On the free plan, you have to move leads into your CRM yourself.
• Limited CRM coverage: The listed CRM integrations are HubSpot, Attio, and Close. Teams on other CRMs, such as Salesforce, should confirm support before committing.
• Enterprise controls are on the top tier only: SAML SSO, an audit log, a 99.9% uptime SLA, and a custom DPA with data residency are part of the custom-priced Enterprise plan. Security-sensitive teams may need that tier.
• Monthly visitor limits: Free covers 500 visitors, Growth covers 2,000, and Scale covers 10,000 per month. High-traffic websites may need a more expensive plan even if their sales team is small.

• Converting high-intent website traffic: A B2B SaaS company adds Widgo to its pricing and product pages. Visitors get instant answers and can book a demo mid-chat, so leads don't slip away while waiting for a reply.
• Answering security and compliance questions: A compliance-focused vendor uploads its security docs as approved sources. Buyers asking about SOC 2 get immediate, sourced answers instead of waiting on an email thread.
• Prioritizing rep follow-up: Sales teams can use explainable lead scores to identify promising prospects, understand their interests, and decide which leads deserve attention first.
• Spotting accounts that don't fill out forms: Marketing reviews company cards to see which organizations visited, which pages they read, and whether they already have an open CRM deal. That gives outbound teams warm accounts to work.
• Preparing for better demos: Sales representatives can use available conversation history, session replays, and AI-generated preparation briefs to understand buyer questions and potential concerns before meetings.
• Serving international buyers: A company with global traffic uses Widgo to answer questions in the visitor's language around the clock, without adding staff in each time zone.