Roger

Overview

Roger is a B2B sales automation platform built to function like a highly skilled SDR—without the overhead. With minimal setup, it automatically searches across LinkedIn, company websites, and job listings to identify ideal prospects. It crafts personalized emails and LinkedIn messages that reflect your tone and follows up persistently until meetings are booked. Backed by AI, Roger continuously refines messaging based on engagement—and empowers sales teams to focus on closing deals instead of chasing leads.
Designed for startups, agencies, and SaaS businesses, Roger turns tedious outbound workflows into a high-converting, hands-off machine—helping teams close more deals faster and more efficiently.

Key Features

AI-Driven Lead Generation: Roger identifies high-intent prospects by analyzing data from LinkedIn, company websites, and social profiles, ensuring you reach out to the right decision-makers.
Personalized Outreach: Upload your past emails, and Roger will craft messages in your tone—be it formal, witty, or straightforward—ensuring every communication feels authentic.
Comprehensive Research: Before reaching out, Roger gathers insights on each lead from various sources, ensuring every touchpoint is relevant and well-timed.
Omnichannel Follow-Ups: Roger manages follow-ups across multiple channels, including LinkedIn and email, tracking responses and scheduling timely engagements.
Detailed Reporting: Access daily performance reports to monitor your outreach effectiveness and adjust strategies as needed.

Pros

Save SDR bandwidth: automates outreach so teams can focus on high‑value closing.
Highly personalized at scale: sends individually tailored messages, not generic blasts.
Consistent follow‑ups: never misses a lead with automated persistence across channels.
Data‑driven optimization: learns from engagement to improve conversion rates.
Simple onboarding: start with a $200 pilot month and tier up as you scale.
Security built in: enterprise-grade data protections.

Cons

Upfront setup required: requires sample email tone and target audience input before activation.
Limited control over messaging once live: heavy automation may feel “hands‑off” to some teams.
Price scales quickly: large‑volume plans start at $600/month and can exceed $2,000/month.
Focus on outbound only: not designed for inbound sales or advanced CRM use beyond outreach.

Use Cases

Sales Development Representatives (SDRs): Automate prospecting and outreach, allowing SDRs to focus on engaging with qualified leads.
Sales Teams in Startups and SMBs: Scale outbound sales efforts without the need for a large sales staff, ensuring consistent and personalized engagement.
Marketing Teams: Align sales and marketing efforts by ensuring consistent messaging and tracking outreach effectiveness.
Sales Leaders and Managers: Monitor team performance, analyze outreach effectiveness, and ensure timely follow-ups.
Enterprise Sales Teams: Manage large volumes of leads and accounts, personalizing outreach at scale and coordinating between multiple sales representatives.

Frequently Asked Questions

Why choose Roger over other AI SDRs?

Roger stands out by automating the entire outbound sales process—from lead generation and personalized email crafting to follow-ups across multiple channels. Unlike other platforms that require manual input or offer limited automation, Roger provides a comprehensive solution that saves time and increases conversions.

Will I get leads right away?

Roger begins delivering leads promptly. After setting up your campaign and target profile, the platform starts identifying and verifying high-intent prospects, ensuring you have a steady stream of leads to engage with.

How does the trial pilot work?

All plans come with a trial pilot at $200 for the first month. This allows you to test Roger's capabilities and see the results firsthand without a long-term commitment. It's an excellent opportunity to evaluate the platform's fit for your sales needs.

Can I customize the outreach sequences?

Absolutely. Roger allows you to tailor your outreach campaigns to match your brand's voice and messaging. You can review and approve all emails before they're sent, ensuring consistency and personalization in your communications.