Propane is an AI-native customer intelligence platform built for product and go-to-market teams. It uses AI agents to run voice and chat interviews with customers automatically, triggered by real-time events like churn, low NPS scores, or onboarding milestones. Responses are analyzed instantly and pushed into tools like Slack, Notion, and your CRM. The platform includes a shared workspace with Spaces, Canvas documents, and AI chat so teams can collaborate on insights and hand off directly to coding agents. Propane supports 30+ languages and is SOC 2 Type II certified.

• AI Voice & Chat Interviews: Run branded customer interviews automatically via voice or text in 30+ languages, triggered by real-time customer events like churn, NPS dips, or feature adoption.
• Smart AI Agents: Context-aware agents that adapt questions to your brand, product, and individual customer data instead of asking generic survey questions.
• Customer Journey Triggers: Set up automated interview workflows based on events like deal closures, cancellations, engagement drops, or onboarding completion.
• Shared Workspace (Spaces & Canvas): Collaborate with your team on a shared canvas where you can chat with AI, shape product decisions, and hand off directly to coding or design agents.
• Real-Time Analysis & Insights: All interview responses are automatically analyzed and surfaced as structured insights with dashboards and summary reports.
• Embeddable Interviews (SDK): Embed AI-led interviewers directly inside your website, product, or internal tools using Propane's SDK, fully customizable to match your brand.
• Built-In Incentive Management: Automate participant rewards with gift cards or custom incentives, including global payout tracking and participation management.
• Integrations & Connectors: Push insights into Slack, Notion, CRM systems, and other tools your team already uses via native integrations and MCP connectors.

• Massive Time Savings: Automates customer interviews that would normally take weeks of scheduling and conducting manually, reducing time-to-insight from weeks to minutes.
• Cost-Effective Research: Claims to reduce research costs by over 90% compared to traditional methods, or lets you run 10x more research at similar cost levels.
• Multi-Language Support: Conducts interviews in 30+ languages, making it practical for teams with a global customer base.
• Strong Security Posture: SOC 2 Type II certified with encrypted data at rest. Propane never trains on your data.

• Requires Connected Data Sources: Propane delivers the most value when connected to your CRM, analytics, support, and collaboration tools. Teams with limited integrations may not benefit from its full capabilities.
• Learning Curve for Large Workspaces: Organizations with many connected systems may need time to organize customer context and workflows effectively.
• Usage-Based Indexing Costs: Beyond the base platform fee, pricing depends on the amount of customer and competitor context indexed each month, which can increase costs for organizations with large datasets.
• Best Suited for Product-Led Teams: Teams looking only for simple surveys or standalone interview software may not use the broader customer context and collaboration features that Propane offers.

• Win/Loss Analysis: Automatically trigger AI interviews after every deal closes to understand why you won or lost. Sales and product teams get structured insights without manual follow-up, helping them refine messaging and product positioning.
• Churn Prevention & Feedback: Capture feedback the moment a user downgrades or cancels. Propane's AI agent conducts the exit interview in real time, giving your team actionable churn data while the experience is still fresh for the customer.
• Onboarding Optimization: Run automated interviews right after onboarding to understand friction points. Product teams can identify where new users struggle and prioritize fixes based on actual voice-of-customer data.
• Continuous Product Discovery: Replace one-off research sprints with always-on customer interviews triggered by feature usage, engagement drops, or NPS scores. Product managers get a steady stream of insights without scheduling a single call.
• Beta & Early Adopter Programs: Launch beta programs without manual outreach. Propane handles recruitment, interviews, and incentive payouts automatically, letting you gather structured feedback from early adopters at scale.
• Embedded In-Product Research: Use the SDK to embed AI interviewers directly inside your product. Capture contextual feedback at the exact moment users interact with specific features, yielding higher response rates and more relevant insights.