OpenPanel is an open-source analytics platform that brings web analytics and product analytics together in one tool. Track pageviews, traffic sources, funnels, retention, user profiles, and session replays without cookies or invasive tracking. It supports React, Next.js, Vue, Astro, Python, and more. Self-host for free with unlimited events using a single Docker Compose command, or use the cloud version starting at $2.50/month. Built for developers who want Mixpanel-level insights with Plausible-level simplicity, all while staying GDPR and CCPA compliant.

• Combined Web & Product Analytics: Track pageviews and traffic sources alongside user events, funnels, retention curves, and individual user journeys in one platform with a single tracking snippet.
• Funnel & Retention Analysis: Build conversion funnels from your events and see drop-off at every step. Monitor Day 1, Day 7, and Day 30 retention to identify behaviors that predict long-term engagement.
• Session Replay: Watch real user sessions to see clicks, scrolls, and interactions. Loaded async so it never slows your site, with built-in privacy controls and no cap on replays.
• Real-Time Dashboards: Create custom dashboards with time series, Sankey diagrams, maps, histograms, and conversion charts. Charts update in real time as new events arrive.
• Built-In A/B Testing: Run experiments with detailed breakdowns directly inside the analytics platform, no extra tools needed.
• Cookieless, Privacy-First Tracking: No third-party cookies, no fingerprinting, no data sold to third parties. GDPR and CCPA compliant with EU-only hosting by default.
• Easy Self-Hosting: Deploy with a single Docker Compose command on a standard VPS. No Kubernetes or DevOps expertise required. Unlimited events, users, and dashboards.
• AI-Ready via MCP: Connect Claude, Cursor, or your own AI agent to your analytics data through MCP, so you can query insights directly from your AI tools.

• Affordable Pricing: Starting at $2.50/month for 5K events, it's significantly cheaper than Mixpanel, Plausible, and Fathom for comparable product analytics features.
• Beautiful, Intuitive UI: Users consistently praise the clean, modern interface that makes complex analytics data easy to understand without a steep learning curve.
• True Self-Hosting Option: Deploy for free with unlimited events on your own infrastructure using a simple Docker Compose setup, giving you full data ownership.
• All-in-One Platform: Combines web analytics and product analytics (funnels, cohorts, retention, session replay, A/B testing) so you don't need to run separate tools.
• Privacy by Design: Cookieless tracking, no fingerprinting, GDPR/CCPA compliant out of the box, with EU-only hosting available.
• Wide SDK Suppor: Official SDKs for React, Next.js, Vue, Astro, Python, iOS, Android, and server-side tracking.

• Solo-Founder Project: OpenPanel is maintained primarily by a single developer. There's no published team size, public status page, or named DPO, which may concern larger organizations.
• Platform Is Still Maturing: The platform is relatively new and may have occasional bugs or missing advanced features compared to established tools like Mixpanel or PostHog.

• SaaS Product Teams: Track user retention across Day 1, Day 7, and Day 30. Build conversion funnels to identify where users drop off during onboarding, then use session replays to diagnose the exact UX friction causing churn.
• GDPR-Compliant Website Analytics: Replace Google Analytics with a privacy-first alternative that doesn't transfer data outside the EU. Get visitor counts, traffic sources, device breakdowns, and geographic insights without cookies or consent banners.
• Indie Developers & Side Projects: Get full product analytics (funnels, cohorts, user profiles) at $2.50/month instead of paying $25+ for Mixpanel. Self-host for free if you prefer to keep costs at zero.
• E-Commerce Conversion Optimization: Analyze your checkout funnel step by step, spot where customers abandon their carts, and connect revenue events with traffic sources to see which channels drive the most sales.
• Open Source Project Maintainers: Apply for OpenPanel's free OSS program and get up to 2.5M events/month at no cost. Track documentation visits, download events, and community engagement with the same tools paid users get.
• Marketing Teams: Monitor UTM campaigns, referral sources, and landing page performance in real time. Use automated insights to surface traffic spikes, trending pages, and new referral sources without manually comparing time periods.