Metaforms is an AI platform built for market research agencies and research delivery teams. It uses AI agents to automate work across survey programming, questionnaire design, data validation, QA, open-end coding, tabulations, and reporting.

Teams can use Metaforms alongside platforms such as Decipher, Dimensions, Qualtrics, and Confirmit instead of replacing their existing research stack. Its agents generate reviewable work, while researchers remain in control of approvals and changes.

Metaforms also supports an end-to-end workflow where teams can move from a research objective or brief to a questionnaire, programmed survey, and final outputs.

• AI survey programming: Generates survey code from questionnaires in reviewable batches, allowing programmers to accept, reject, or edit proposed changes.
• Custom AI rules: Lets teams add their own coding standards, examples, and instructions so generated code follows their established workflows.
• Survey platform integrations: Works with platforms including Decipher, Dimensions, Qualtrics, and Confirmit.
• Questionnaire revision tracking: Compares revised questionnaires with existing versions and flags affected questions, logic, and other changes.
• Data validation: Uses AI to create validation checks that help identify errors and keep survey data ready for analysis.
• Agentic research workflow: Can take a research objective through questionnaire creation, survey programming, hosting, and later delivery stages with human review at key points.
• Reviewable AI outputs: Keeps researchers in control by requiring human review and approval before AI-generated work is used.

• Reduces programming time: Automates repetitive survey programming work, helping teams complete projects faster.
• Works with existing tools: Supports research stacks including Decipher, Dimensions, Qualtrics, and Confirmit.
• Keeps human review: Researchers and programmers can review and approve AI-generated work before it moves forward.
• Supports team standards: AI Rules let teams add their own instructions, examples, and coding patterns.
• Scales research delivery: Helps agencies handle more projects without increasing headcount at the same rate.

• Built for research teams: Metaforms is focused on market research agencies and survey panel providers rather than general business users.
• Some features are limited: Certain workflows and integrations are available only to selected teams or supported project types.
• Requires expert review: AI-generated research work still needs human oversight, particularly for complex projects.
• Not a simple self-serve tool: Metaforms is positioned around professional research workflows and project-based pricing rather than individual users.

• Market research agencies: Automate survey programming, QA, data validation, and other delivery tasks.
• Survey programmers: Generate survey code and reduce repetitive coding work while retaining control over final changes.
• Research managers: Turn briefs into questionnaires and review research outputs at key stages.
• Data processing teams: Create validation checks and prepare survey data for analysis.
• Research operations teams: Standardize workflows and apply team-specific coding rules across projects.
• Research organizations: Add AI automation to existing survey platforms without replacing the current research stack.