Wan 3.0 gives filmmakers and storytellers a way to develop scenes from written ideas, images, audio, and video references. Create sequences of up to 30 seconds, giving character actions and continuous camera movements more room to unfold. Use prompts to establish the setting, direct movement, control pacing, and organize the sequence.

• Text-to-Video: Turn written prompts into AI-generated video scenes with control over the subject, action, camera movement, lighting, and pacing.
• Image-to-Video: Animate still images, product photos, and other visual references with movement, camera motion, and natural effects.
• Multimodal References: Use images, videos, audio, first and last frames, and supported documents to guide video creation.
• Character and Style Consistency: Keep faces, clothing, products, logos, scenes, and visual styles consistent across generated shots.
• 30-Second Video Generation: Create a single video segment of up to 30 seconds, giving longer scenes and continuous camera movements more room to develop.
• Multi-Shot Direction: Control camera movement, pacing, transitions, and shot sequences through natural-language prompts and first and last frame references.
• Video Editing and Extension: Extend existing videos or edit elements such as visuals, story, and dialogue within the workflow.
• Multiple AI Models: Access Wan 3.0, Veo, and other supported models through a single credit pool.
• Video Upscaling: Upscale softer or lower-quality footage to a higher resolution, with support for up to 4K.

• Multi-Input Video Generation: Create videos from text, images, first and last frames, or reference clips.
• Strong Character and Style Consistency: Maintain consistent faces, products, and visual styles across multiple clips.
• Multi-Shot Control: Direct camera movement, pacing, and transitions from a single prompt.
• Longer Video Generation: Wan 3.0 can generate a single video segment of up to 30 seconds.
• Multiple AI Models: Wan3 provides access to Wan 3.0, Veo, and other models through a single shared credit pool.
• Useful Editing Tools: The platform offers image and video upscaling, background removal, and face-swapping tools.
• Commercial Use: Paid plans include a commercial-use license and watermark-free exports.

• Credit-Based Generation: Video and image creation relies on credits, so heavy users may need a higher-priced plan.
• Limited Free Usage: Users can start for free, but larger-scale production requires a paid plan.
• Results Require Review: AI-generated videos may require prompt adjustments and manual checks before publishing. Wan3 itself recommends reviewing outputs before using them publicly.
• Storage Constraints: Paid plans currently offer 90 days of asset storage, so users with long-term projects may need to manage their files separately.

• Content Creators: Create short-form videos, hooks, B-roll, and visual concepts for YouTube, TikTok, Instagram, and other social platforms without filming every scene.
• Marketing Teams: Turn product images and campaign ideas into video ads, promotional clips, and creative variations for testing.
• Ecommerce Brands: Animate product photos into videos while keeping product details, logos, and materials consistent across shots.
• Filmmakers and Storytellers: Build short films, story scenes, music videos, and visual concepts using multi-shot direction, reference images, and longer 30-second generations.
• Designers and Artists: Turn artwork, still images, and visual concepts into moving scenes for presentations, portfolios, campaigns, or creative experiments.
• Educators: Convert presentations, documents, charts, and teaching materials into animated visual content and short explanatory videos.
• Travel and Lifestyle Creators: Transform travel photos and reference footage into cinematic clips with camera movement and natural motion.
• Small Businesses: Create product promos, launch teasers, website visuals, and social media content without needing a traditional video production setup.
• Creative Agencies: Produce multiple video concepts and ad variations from the same reference assets, making it easier to test different creative directions.
• Product Teams: Turn presentations, reports, and other existing business materials into visual content instead of starting each video project from scratch.