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Built for people shipping with AI.

What is Structura?

WordPress plugin and Content API that researches keywords, writes SEO-ready posts, and publishes them on a schedule

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Categories

AI Text Generators
Business Tools
Automation Tools
Copywriting
Marketing
AI Automation Tools

Pricing

Payment required (Free tier available)

Overview

Structura is an AI autoblogging plugin for WordPress, with a Content API for headless sites. You set up a campaign, and it checks live Google results, writes a post in your chosen author voice, runs a 20+ point SEO check, adds images, and publishes on schedule. It suits site owners, marketers, and agencies who want steady blog output. Start free with your own OpenAI, Gemini, or Claude key, or let Structura run the AI on the Cloud plan.

Key Features

  • SERP Analysis: Before writing, Structura queries live Google results, reviews top competitor outlines, and sets targets for word count, heading depth, and image density. Your posts are built to match what already ranks.
  • Campaign Architect: Paste your key pages and get a recommended campaign name, objective, and mode (Traffic Magnet, Quick Wins, Conversion, or Authority). You get a content strategy without building one from scratch.
  • Brand Voice Personas: Define author expertise, tone, reading level, and worldview, then assign personas to campaigns or categories. Each section of your blog can sound distinct.
  • 20+ Point SEO Protocol: Every post gets meta titles, slugs, descriptions, keyphrase placement, internal links, and readability checks, built for Yoast and RankMath compatibility.
  • Verified Authority Links: Outbound citations come from a curated pool of trusted domains, and every external URL is checked after generation. Broken links are removed while the anchor text stays.
  • Native Gutenberg Blocks and Content API: On WordPress you get real serialized blocks that work with themes like Astra, GeneratePress, and Kadence. Headless sites on Next.js, Astro, or Nuxt get structured JSON and HTML with publish webhooks.
  • AI Image Generation: Creates featured and in-article images using your brand logo and visual references. Images can be optimized as WebP files with automatically generated alt text.
  • Search Console Analytics And Content Distribution: Tracks article clicks, impressions, search positions, and queries through Google Search Console. Identifies SEO improvement opportunities and supports publishing notifications and distribution through connected channels such as LinkedIn, Slack, Discord, webhooks, and IndexNow.

Pros

  • Free Plan To Start: You can run one active campaign with scheduling and featured images at no cost, with no credit card required.
  • No AI Markup On BYOK: Structura bills only a software fee and never resells tokens, so you pay your AI provider directly at list prices (estimated at $5 to $15 a month for daily posts with images).
  • Research Before Writing: Live SERP analysis and competitor outlines shape each post, rather than generic prompts or spun RSS content.
  • Clean, Editable Output: Posts arrive as native Gutenberg blocks instead of pasted HTML or Markdown, so editing in WordPress feels normal.
  • Built-In Quality Gates: Link validation, automatic categories and tags, FAQ and How-To schema, and an SEO checklist run on every post.
  • Flexible AI Choice: Connect OpenAI, Google Gemini, or Anthropic Claude, and pick separate defaults for text and images.

Cons

  • Key SEO Tools Sit On Paid Plans: SERP analysis, authority links, Search Console insights, and distribution channels require the BYOK plan or higher.
  • Per-Site Pricing Adds Up: Every plan is billed per site, and Cloud includes a fixed monthly quota of posts, images, and videos, so agencies running many sites should budget carefully (volume discounts start at 5 sites).
  • Free And BYOK Plans Need Your Own API Key: You manage a separate provider account and its bill unless you move to Cloud at $39 to $49 per site per month.

Use Cases

  • Niche Site Growth: You run an affiliate or hobby site and want daily posts without writing them yourself. Set a Traffic Magnet or Quick Wins campaign and Structura researches, writes, and publishes on schedule.
  • SEO agencies managing client blogs: Manage content for multiple client websites, each with its own brand voice and audience. Assign different AI personas to campaigns, schedule articles, and send publishing notifications through Slack, Discord, or webhooks.
  • Headless Marketing Sites: Your marketing site runs on Next.js, Astro, or Nuxt. Pull structured posts from the Content API and use webhooks to refresh your cache when new content goes live.
  • SaaS Content Marketing: You want blog posts that support product pages. Paste your key pages into Campaign Architect, choose Conversion mode, and track results through Search Console insights.
  • Content Refresh and SEO Fixes: You already have a blog but traffic has stalled. Use ranked opportunities to spot posts near page one, decaying pages, and keyword cannibalization, then act on the weekly report.
  • Multi-channel content distribution: Extend the reach of every published article by creating LinkedIn content, sending team notifications through connected channels, and notifying search engines through IndexNow. Use webhooks to connect your own publishing and marketing workflows.

Frequently Asked Questions

Is Structura free?

Yes. The Free plan costs $0 and includes one active campaign, automatic scheduling, featured image generation, and automated meta fields. You bring your own AI key, and no credit card is required.

How much do the paid plans cost?

  • BYOK: $15 per site per month, or $12 per site per month with annual billing.
  • Cloud: $49 per site per month, or $39 per site per month with annual billing.
  • Cloud Pro: $149 per site per month, or $119 per site per month with annual billing.

What is the difference between BYOK and Cloud?

On BYOK you connect your own AI provider and pay it directly, with no markup from Structura. On Cloud, Structura runs the AI for you, so no API key or provider bill is needed. Cloud includes a monthly quota of posts, images, and AI videos per site, plus unlimited campaigns.

Which AI models can I use?

You can connect OpenAI, Google Gemini, and Anthropic Claude. You can set one default provider for text and another for images, and choose a Top or Standard model tier per site or per campaign.

Does Structura work outside WordPress?

Yes. The Content API serves posts as structured JSON and rendered HTML for headless sites built with Next.js, Astro, Nuxt, React, SvelteKit, or a custom stack, with webhooks on publish. Shopify and Webflow are listed as coming soon.

What languages does it support?

Structura can generate content in any language, chosen per campaign or per post. The plugin's admin interface is available in English, German, Spanish, and French.

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Autopilot SEO blogging for WordPress and headless sites

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