SparrowCRM is an agentic CRM from the SurveySparrow team, built for AI-first sales and revenue teams. AI agents research deals, remove duplicates, and update deal stages with your approval. The Zulie AI assistant answers CRM questions, preps meetings, and builds reports in plain language. Conversation intelligence turns calls and emails into summaries and action items. A free plan covers 3 seats, and paid plans start at $19 per seat per month billed annually.

• Custom AI agents: Create AI agents by describing a task in plain language. Automate routine sales work and use custom instructions to handle specific tasks.
• Research and hygiene agents: The research agent keeps deals current with information from multiple sources. The hygiene agent removes duplicates, keeps records up to date, and can move deal stages once you approve.
• Zulie AI assistant: Ask questions about your CRM in natural language. Zulie preps meetings, summarizes deals, creates records, runs automations, and builds reports for you.
• Conversation intelligence: Turn sales conversations into summaries, action items, and useful deal context. Keep relevant information in CRM records without writing every note by hand.
• AI lead scoring and qualification: Leads get auto-enriched tags, ICP fit checks, and live fit scores that update as new signals come in. Your reps see which deals and leads to work on first.
• Email sequences and lead nurturing: Send automated outreach with AI-personalized emails, bulk enrollment, and smart stop conditions. Higher plans add sequence analytics, variants, and dynamic email.
• Smart lead routing: Assign and route leads to the right rep inside the CRM, so new inquiries don't sit unclaimed.
• Reports, pipeline health, and loss analysis: Create custom reports and dashboards, track deals across the sales pipeline, and review factors behind wins and losses. Advanced AI-powered loss analysis may require an Enterprise plan.

• Usable free plan: The Free plan includes 3 seats, 50,000 records, 100 AI credits per user, calling with call recording, and custom dashboards. No credit card required.
• AI built into the core workflow: Agents, the Zulie assistant, and conversation intelligence update records directly, so the AI does CRM work for you instead of sitting in a separate tool.
• Less manual data entry: Auto email sync, contact and company enrichment, and the hygiene agent keep records clean without reps logging every detail by hand.
• Affordable entry to paid features: Growth costs $19 per seat per month billed annually ($24 monthly) and adds unlimited seats, workflows, sequences, meeting transcription, and all app integrations.
• Migration help included: Growth and higher plans include migration assistance, which makes it easier to move from your current CRM.

• Credit-based AI usage: Monthly AI and enrichment credits are capped by plan. Teams with heavy usage should check the allowances before committing.
• API access and custom objects require Pro: Businesses that need public API access or custom data structures must choose Pro or Enterprise rather than Free or Growth.

• Cutting admin time for sales reps: Your reps take calls and send emails while conversation intelligence logs summaries and action items to each deal. The hygiene agent cleans duplicates, so reps spend more time selling.
• Prioritizing inbound leads: A growing team gets more leads than it can work. AI scoring ranks leads by ICP fit, intent, and engagement, and smart routing sends each one to the right rep right away.
• Preparing for deal reviews: A sales leader asks Zulie to summarize open deals and flag pipeline risks before a weekly forecast call. The research agent keeps account context current.
• Running outbound sequences: An SDR team enrolls prospects in bulk into email sequences with AI-personalized drafts. Smart stop conditions end the sequence when a prospect replies.
• Learning from lost deals: Revenue leaders on Enterprise use deal loss analysis to pull out patterns from conversations. They can see why deals stall and adjust coaching or messaging.
• Moving off a spreadsheet or legacy CRM: A startup imports contacts by CSV on the Free plan, then upgrades to Growth for migration help, workflows, and integrations as the team grows.