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© 2026 Somi AI. All rights reserved.

Built for people shipping with AI.

Overview

Socialprofiler is an AI-powered social media background check tool that scans public profiles on Instagram, X (Twitter), TikTok, and Facebook. It analyzes likes, follows, posts, and hashtags to build detailed interest profiles on individuals. Reports include categorized personal interests, red flag detection for controversial activity, AI-generated summaries, and friend network mapping. Built for HR teams, legal professionals, private investigators, sales teams, and individuals looking to screen people they interact with online or offline.

Key Features

  • AI-Powered Interest Profiling: Identifies 350,000+ unique interests from public social media activity across Instagram, X, TikTok, and Facebook, categorized into clear visual breakdowns with pie charts.
  • Red Flag Detection: Automatically flags 28,000+ risky or controversial interests found in a person's social media activity, helping you spot potential concerns early.
  • AI Summary Reports: Generates a written profile highlighting professional status, political views, financial indicators, and other notable traits based on aggregated social data.
  • Friend & Connection Mapping: Maps out an individual's friend circles and mutual followers across platforms, revealing shared connections and relationship networks.
  • Multi-Platform Scanning: Pulls data from Facebook, Instagram, X, and TikTok in a single report, covering bios, followings, likes, and hashtags.
  • Fast Report Generation: Delivers full reports in under a minute after entering a name and state or a social media username.

Pros

  • Easy to Use: Clean, simple interface where you just enter a name or username to generate a report with no technical knowledge required.
  • Comprehensive Interest Categorization: Reports break down interests into clear categories with visual pie charts, making it quick to scan and understand a person's profile.
  • Multi-Platform Coverage: Aggregates data from four major social platforms in one place, saving time compared to manual profile reviews.
  • Red Flag Alerts: Automatically surfaces controversial or risky interests that might be missed in a manual review of someone's social media.

Cons

  • AI Summaries Can Misinterpret Context: The AI may flag harmless interests as controversial. For example, interest in niche music genres has been incorrectly flagged as involvement in harmful content.
  • Only Works on Public Profiles: Cannot generate reports for private Instagram or TikTok accounts, which limits coverage for users who have locked down their profiles.
  • Not FCRA Compliant: Cannot be used for formal employment background screening, tenant screening, or any purpose requiring FCRA compliance.

Use Cases

  • Pre-Date Screening: Before meeting someone from a dating app, run a report to understand their real interests, spot shared hobbies, and check for any red flags in their social media activity.
  • Recruitment Cultural Fit: HR teams can review a candidate's public social presence to assess cultural alignment with their organization. Note that this is not a substitute for FCRA-compliant background checks.
  • Legal Case Preparation: Attorneys and paralegals can use reports for jury selection research, deposition prep, and witness profiling by understanding individuals' interests and social connections.
  • Private Investigations: Investigators can build case files faster by pulling together a subject's interests, networks, and social media activity across multiple platforms in one report.
  • Sales Prospecting: Sales professionals can research potential clients before meetings, finding personal interests and commonalities that help build rapport and personalize their outreach.
  • Personal Safety Screening: Homeowners can screen contractors, pet sitters, or babysitters before granting home access by reviewing their public social media profiles for any concerning patterns.

Frequently Asked Questions

What social media platforms does Socialprofiler support?

Socialprofiler currently scans public profiles on Facebook, Instagram, X (formerly Twitter), and TikTok. LinkedIn support has been announced as coming soon.

Can Socialprofiler access private social media accounts?

No. Socialprofiler can only analyze profiles that are set to public. If a user has their Instagram or TikTok account set to private, no report can be generated for that account.

Is Socialprofiler FCRA compliant?

No. Socialprofiler is not FCRA compliant and should not be used for employment background screening, housing selection, or any other purpose that requires FCRA compliance. Users must conduct their own fact-checking for those purposes.

How much does Socialprofiler cost?

  • Personal Plan: $6.99 per month for 2 reports. This option is ideal for occasional screening and personal use.
  • Family Plan: $19.99 per month for 10 reports. This plan is suited for households that need to screen multiple contacts on a regular basis.
  • Professional Plan: $199.99 per month for 200 reports. This tier is designed for heavy users, small teams, or professional contexts.

How long does it take to generate a report?

Reports are typically delivered in under a minute after you submit a person's name and state, or their social media username.

What information do I need to run a report?

You can generate a report using a person's first and last name along with their state, or by entering their social media username or profile link directly.

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What is Socialprofiler?

Analyze public social media profiles across Instagram, X, TikTok, and Facebook to generate detailed interest and behavior reports.

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AI social media background checks and people insights

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