Semrush One

Overview

Semrush One combines 55+ traditional SEO tools with an AI Visibility Toolkit in a single platform. It tracks how your brand appears in AI-generated answers across ChatGPT, Google AI Overviews, Gemini, and Perplexity. You get keyword research, backlink analysis, site audits, and competitive intelligence alongside AI-specific features like prompt research, brand sentiment tracking, and AI crawlability checks. Built for marketers, agencies, and businesses that need to stay visible in both traditional and AI-driven search.

Key Features

AI Visibility Score: Tracks your brand’s presence in AI-generated results with daily updates and regional insights.
Prompt Research & Monitoring: Discover what questions users ask AI platforms about your industry, track prompt volume and intent, and monitor how your brand is cited in responses.
Competitor AI Gap Analysis: See where competitors get mentioned in AI search results and you don't. Filter by missing and weak topics to find new visibility opportunities.
55+ SEO Tools: Access keyword research (Keyword Magic Tool), backlink analysis, position tracking, site audits, and on-page optimization in one dashboard.
AI Search Health Audits: Scan your site for AI-specific crawlability issues like missing llms.txt files, content too long for AI models, and blocked AI bots in robots.txt.
Brand Performance & Sentiment: Track your share of voice, brand sentiment trends, and narrative drivers across AI platforms compared to competitors.
100M+ Prompt Database: Access to the largest prompt monitoring database globally, covering ChatGPT and general AI prompts across countries.

Pros

All-In-One Platform: Combines traditional SEO and AI visibility tracking so you don't need to juggle multiple tools and subscriptions.
Strong Keyword Research: The Keyword Magic Tool provides accurate, detailed keyword data that users consistently rate as one of the best in the industry.
First-Mover In AI Visibility: One of the first platforms to offer structured tracking of brand mentions across ChatGPT, Gemini, and Google AI Overviews.
Actionable Competitive Intelligence: Gap analysis features show exactly where competitors outperform you in both organic and AI search results.
Daily Data Updates: Visibility and prompt tracking data refreshes daily, letting you react quickly to changes in AI search behavior.
7-Day Free Trial: Test the full platform, including AI Visibility Toolkit, before committing to a paid plan.

Cons

Only One User Seat Included: Every plan comes with just one seat, making team collaboration costly out of the box.
Gaps In AI Platform Coverage: Does not yet track brand visibility on Claude, Meta AI, or some other AI platforms.
Steep Learning Curve: With 55+ tools and the new AI Visibility layer, new users often feel overwhelmed and need significant onboarding time.
Prompt Tracking Limits Can Feel Restrictive: The Starter plan includes only 50 prompts, and adding more costs $60/month per 50 prompts.

Use Cases

AI Visibility Benchmarking for Brands: Track how often AI platforms mention your brand vs. competitors. Identify your AI Visibility Score, monitor daily changes, and spot opportunities where competitors get cited but you don't. Useful for marketing teams building an AI search strategy from scratch.
SEO & Content Strategy for Agencies: Manage multiple client websites with keyword research, backlink analysis, and site audits. Pair traditional SEO insights with AI visibility data to deliver a complete picture of client performance across both Google and AI platforms.
E-commerce Product Visibility: Monitor how AI platforms recommend your products compared to competitors. Use prompt research to find buying-intent questions where your brand could earn mentions, and optimize product pages for both search engines and AI crawlers.
AI Search Readiness Audits: Run technical audits to find issues blocking AI crawlers from reading your site. Fix problems like missing llms.txt files, outdated headers, and robots.txt configurations that prevent AI systems from properly indexing your content.
PR & Brand Reputation Monitoring: Use the Brand Performance dashboard to track sentiment trends and narrative drivers across AI platforms. Identify which publications AI systems cite most in your industry, then target those outlets with PR pitches to improve your brand perception in AI-generated answers.

Frequently Asked Questions

What is Semrush One?

Semrush One is a unified marketing platform that bundles Semrush's traditional SEO Toolkit (55+ tools) with the newer AI Visibility Toolkit. It lets you track and improve your brand's presence across both Google search results and AI platforms like ChatGPT, Gemini, Perplexity, and Google AI Overviews.

How much does Semrush One cost?

Semrush One starts at $199/month for the Starter plan, $299/month for Pro+, and $549/month for Advanced. Annual billing saves you about 17%. A 7-day free trial is available for Starter and Pro+ plans.

What's the difference between Semrush One and the classic Semrush SEO plans?

Classic Semrush plans (Pro, Guru, Business) focus only on traditional SEO tools like keyword research, site audits, and backlink analysis. Semrush One bundles those same tools with the AI Visibility Toolkit, which tracks how your brand appears in AI-generated search answers.

Which AI platforms does Semrush One track?

Semrush One currently tracks brand visibility across ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, and Gemini. It does not yet cover Claude, Meta AI, or some other AI assistants.

Is there a free trial for Semrush One?

Yes. Semrush offers a 7-day free trial of the Starter and Pro+ plans that includes access to both the SEO Toolkit and AI Visibility Toolkit. Some partner sites offer extended 14-day trials.

Can I add team members to my Semrush One plan?

Yes, but additional seats cost between $45 and $100 per month depending on your plan. If that team member also needs AI Visibility Toolkit access, there's an extra $99/month charge per user.

Who is Semrush One best suited for?

Semrush One is built for digital marketing agencies, SEO professionals, e-commerce businesses, and mid-market companies that need to manage both traditional search rankings and their brand's presence in AI-generated answers. It's less suited for solo business owners with limited budgets or technical experience.