Pencil is a platform built for marketers who need to create ads at scale without losing control of brand voice or quality. It pulls together multiple generative AI models (for video, image, and creative assets) into a single workspace. You can start with a brief or reference image, apply brand guidelines, and then output ad variations ready to use across campaigns. The focus is on speed, consistency, and compliance so you're not just faster, you're reliably on-brand and safe for enterprise use. The workspace offers integrations, model options, reference image continuity, and tools to keep things aligned with your brand.
Pencil is an AI-powered platform that creates ad creatives (text, images, and video) and predicts which ones will perform well. It uses leading AI models (OpenAI, Google, Stability, etc.) and aligns with your brand assets to generate ideas in under a few minutes.
A generation is counted each time you interact with an AI model to produce content. Your plan includes a set number of generations per month, and Pencil tracks usage against that.
Yes, you can build your own custom agents, which are modular AI teammates for specific tasks (such as audience research, copywriting, or video scripting).
To create ads, you’ll need:
Pencil supports text generation in over 30 languages, including English, Spanish, French, Chinese (Simplified & Traditional), German, Japanese, Korean, and more.
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Generate high-quality video and image ads with Pencil, an all-in-one workspace designed for marketers seeking control, speed, and brand consistency.
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