Orphex MCP connects your marketing accounts to AI assistants like Claude and ChatGPT through the Model Context Protocol. Link platforms like Meta, Google Ads, TikTok, GA4, and Shopify, then ask about spend, conversions, and campaign results in chat. The assistant can also propose changes, like budget shifts, as a before-and-after preview that runs only after you approve. It suits performance marketers, agencies, and growth teams.

• 50+ Marketing Integrations: Connect advertising (Meta, Google Ads, TikTok, LinkedIn, Amazon Ads, Microsoft Ads), analytics (GA4, Search Console, Tag Manager, Amplitude, HubSpot), commerce (Shopify, Merchant Center, Klaviyo), app growth (AppsFlyer, Adjust, App Store Connect), BigQuery, and subscription tools like RevenueCat.
• Works in Your Existing Assistant: Use Orphex inside Claude, ChatGPT, Microsoft Copilot, Cursor, VS Code, Gemini CLI, or Grok (via the Cursor connector). You don't have to learn a new dashboard.
• Controlled Changes with Previews: Your assistant proposes a change, and Orphex reads the live values and shows a before-and-after preview. Nothing is written until you confirm, and new campaigns start paused.
• Second-Approver Workflows: Workspaces can require a teammate to sign off on pending changes in the Orphex web app. That reviewer doesn't need an AI assistant.
• Readiness Checks and Undo: Check whether a platform would accept a change before you propose it. Undo is available for budget and status changes.
• Unified Change History: Every change is logged per object, with what changed, who confirmed it, and whether an assistant proposed it. Edits made directly in Ads Manager or Google Ads appear there too.
• Skill Catalog: 29 curated skills cover reporting, campaign optimization, creative, budget, measurement, and experiments. Examples include Anomaly Investigation, Search Term Cleaning, Creative Fatigue Detector, and Budget Pacing & Forecast.
• Creative Generation via Higgsfield: Make image variants from winning ads, turn product photos into short videos, or remix a live Meta ad video.

• No Dashboard Switching: You can ask cross-platform performance questions in the chat tool you already use and get answers built from your connected accounts.
• Safe Write Access: Before-and-after previews, a 15-minute confirmation window, optional second approvers, and changes switched off by default help keep accidental edits out of live accounts.
• Wide Platform Coverage: More than 50 integrations across ads, analytics, commerce, app growth, and data warehousing, including regional platforms like Yandex Direct, IKAS, and Akakçe.
• Free Plan to Start: You can test it with 3 connected accounts, 250 reads, and 50 actions a month, with no credit card required.
• Ready-Made Marketing Workflows: Skills and 50+ documented use cases give you structured starting points for audits, budget reallocation, and creative testing.
• Transparent Audit Trail: One change history per object makes it easy to see who changed what, whether the edit came from an assistant or from the platform UI.

• Limited Write Support Across Integrations: Not every connected platform supports campaign editing or account changes. Write access is available on selected advertising platforms and other tools, with different actions supported by each integration.
• Usage Caps on the Free Tier: The Free plan limits you to 3 connected accounts, 250 reads, and 50 actions a month. Teams running many accounts will need a paid plan, such as Action at $149.99/month with 500 changes.
• ChatGPT Access Depends on Your Plan:: ChatGPT support requires a Business, Enterprise, or Edu plan, or Codex CLI. Individual ChatGPT users on other plans can't connect it directly.
• Not a Dashboard Replacement: Orphex is built for questions and reports in conversation. For deeper visual analysis, you still go back to your existing BI or platform dashboards.
• Some Deletes Can't Be Undone: Deletes on Google Ads, Meta, and TikTok are permanent, and undo covers only budget and status changes. You need to review destructive actions carefully.

• Cutting Wasted Ad Spend: Ask your assistant to find Meta ad sets or Google Ads keywords that spend without converting. Review the preview and pause them in one approved step.
• Budget Reallocation: Move budget toward campaigns limited by budget, or raise budgets on TikTok ad groups beating your target CPA. You approve each change before it goes live.
• Weekly and Leadership Reporting: Generate a weekly performance review or a one-page monthly summary for stakeholders from connected data. You skip the manual exports and spreadsheet work.
• Tracking and Measurement Audits: Find which Tag Manager change broke conversion tracking, or check your GA4 property setup before you trust the numbers. You catch data issues before they affect budget decisions.
• Audience Building from Commerce Data: Send Shopify customers to a Meta or TikTok audience, or build a lookalike from buyers. Your targeting stays in sync with real purchase data.
• Creative Refresh: Check for ad fatigue, then use Higgsfield integrations to create new image variants or short videos from winning ads. Your next test is ready without a full design cycle.