Mara is an AI email marketer built for indie founders and product teams who need lifecycle emails but don't have time to write them. She reads your homepage, blog, last 50 emails, and optionally your GitHub repo to learn your voice and product reality. Then she drafts and sends welcomes, trial nudges, and win-backs, improving with every send through built-in testing and feedback loops. Mara writes to your existing email infrastructure rather than replacing it.

• Voice Learning: Reads your homepage, blog, last 50 emails, and tone guide before writing anything, then refines her output based on every edit you make.
• GitHub Integration: Connect your repo so Mara writes from your actual product reality, including code and product events.
• Lifecycle Email Focus: Handles welcomes for new sign-ups, nudges for quiet trials, and win-backs for lost customers, triggered by user behavior.
• Built-in A/B Testing: Every variant goes into a bandit per journey-step, automatically sending the winner more without spreadsheets or experiment overhead.
• Event-Driven Optimization: Feeds opens, clicks, replies, and events from Stripe, PostHog, or webhooks back into the system to rewrite weaker versions.
• Send Controls: Choose auto-send, approve-then-send, or draft-only modes, with every send logged with reasoning and a one-click kill switch.
• Fast Setup: Drafts your first program (welcome, activation, win-back, weekly nudge) in 30 seconds, with DKIM, SPF, and return-path verified in two minutes.
• Infrastructure-Friendly: Works on top of your existing email tools like Loops or Customer.io rather than replacing your stack.

• Quick Time to Value: First drafts ready in 30 seconds, with email authentication verified in two minutes.
• Voice Accuracy: Reads your existing content and product code to write emails that sound like you, not generic templates.
• Per-Journey Pricing: Priced per active journey rather than per contact, so your list size doesn't drive up costs.
• Safe Defaults: New tenants default to approval mode, every send has a logged reasoning trace, and a kill switch is always one click away.
• Continuous Improvement: Built-in multi-armed bandit testing means winning variants automatically get more sends without manual analysis.
• Works With Existing Email Infrastructure: Mara works alongside your current email tools instead of replacing them, allowing companies to keep their contacts and sender reputation.

• Requires Code Access for Best Results: Without connecting your GitHub repo, Mara is working with less context and emails may be less accurate.
• Focused on Lifecycle Emails: Mara is built mainly for customer lifecycle emails such as onboarding, activation, retention, and churn-save campaigns. Teams looking for tools for newsletters, broad marketing campaigns, or unrelated marketing tasks may need additional solutions.

• SaaS Onboarding Sequences: An indie founder launches a new SaaS product and needs welcome emails that explain the product without sounding robotic. Mara reads the marketing site and writes onboarding emails in the founder's voice within 30 seconds.
• Trial Conversion Nudges: A product team notices quiet trial users who never return. Mara monitors events from Stripe or PostHog and sends targeted nudges based on what each user has and hasn't done in the product.
• Win-Back Campaigns: A subscription business wants to re-engage churned customers. Mara drafts personalized win-back emails using product context and tests variants automatically to find what brings customers back.
• Activation Email Programs: A startup needs to push new users toward their aha moment. Mara writes activation sequences tied to actual product events from the codebase, not generic milestones.
• Lifecycle Programs for Small Teams: A two-person team has no dedicated email marketer. Mara handles the full lifecycle program with approval-mode sends so the team stays in control without writing every draft.