Loops is an email platform designed specifically for SaaS companies, combining marketing campaigns, transactional emails, and lifecycle automation in one product. You can trigger emails from user events, segment contacts by product activity, and build onboarding flows using a clean editor and developer-friendly API.

• Unified Marketing & Transactional: Send campaigns, onboarding sequences, and transactional emails like password resets from the same platform, removing the need for separate services like SendGrid or Mailgun.
• Event-Triggered Workflows: Trigger emails when users sign up, hit paywalls, complete onboarding steps, or churn, with branching logic based on usage data, plan type, or contact attributes.
• Visual Email Editor: Create and edit emails with a visual editor, reusable themes, dynamic content, and email-client compatibility features.
• Developer-Friendly API: Push user data, trigger flows, and send transactional emails through a straightforward API with clear documentation.
• SaaS Segmentation: Segment users by role, company size, plan, lifecycle stage, product activity, and subscription status to target the right audience.
• Campaign Goals: Set conversion targets for campaigns and track impressions, enrollments, and conversions to measure campaign results.
• Campaign Goals & Analytics: Assign measurable conversion targets to campaigns and track engagement metrics at the contact level with user-friendly charts.
• Contact-Based Pricing: One plan with all features, priced by subscriber count, with unlimited email sends on paid plans and no per-seat team fees.

• Fast Setup: Launch emails in minutes with a clean UI, clear docs, and a simple onboarding process praised by technical founders.
• SaaS-Native Workflows: Purpose-built for product-led messaging like activation nudges, trial conversions, billing notices, and feature announcements.
• Unified Email Stack: Handles marketing and transactional emails together, cutting the need for multiple tools and integrations.
• Generous Free Tier: Up to 1,000 contacts and 4,000 monthly sends free, making it practical for early-stage startups.

• SaaS-Focused: Loops is designed primarily for SaaS companies, so businesses outside that market may find its feature set narrower than broader email marketing platforms.
• Contact-Based Costs: Paid pricing increases with the number of contacts in your account, which can make Loops more expensive as an audience grows.

• SaaS Onboarding Sequences: Send a welcome email after signup and branch users based on their first valuable action, activation milestones, or drop-off points to improve retention.
• Transactional Emails: Deliver password resets, login codes, account verifications, receipts, and security alerts through the same platform as marketing campaigns.
• Trial Conversion Campaigns: Trigger emails when users approach trial expiration, hit paywalls, or fail to activate, using product event data to time messages.
• Product Launch Announcements: Rally your audience for feature releases, Product Hunt launches, or major updates with segmented broadcast campaigns.
• Waitlist Management: Collect early signups, import existing waitlist contacts, and keep prospective users informed with launch and progress updates.
• Feedback & NPS Collection: Send NPS surveys and feedback requests to your whole audience or specific user segments to inform product decisions.