Open-source analytics tool that detects AI platform visits and monitors what ChatGPT, Claude, and Perplexity say about you.
Loamly helps website owners understand their AI traffic. When users visit from ChatGPT, Claude, or Perplexity, Google Analytics shows it as Direct traffic. Loamly uses RFC 9421 cryptographic signatures to identify these visits with no false positives. It also monitors what AI platforms say about your brand in real responses.
When users copy URLs from ChatGPT, Claude, or Perplexity, browser security blocks the referrer header. Without UTM parameters, this traffic appears as Direct in Google Analytics. For many sites, this represents 15-30% of invisible visitors. Loamly identifies these AI visits using cryptographic signatures.
Loamly uses RFC 9421 cryptographic signatures, the same standard used by OpenAI, Anthropic, and Google. When ChatGPT or Claude visits your site, they sign requests with Ed25519 signatures. Loamly verifies these against the AI platforms' public keys, producing zero false positives.
Loamly currently tracks traffic from ChatGPT, Claude, Perplexity, and Gemini. It also monitors brand mentions and responses from these platforms to help you understand your AI visibility.
Yes. Loamly is open-source and available on GitHub. You can deploy it as a Cloudflare Worker, use their managed proxy, or self-host the entire solution. Install the @loamly/tracker package to track events like signups and conversions.
No. Unlike traditional analytics that guess at traffic sources, Loamly uses mathematical cryptographic verification. This approach produces no false positives and accurately identifies AI platform visits.
Traffic detection shows when AI platforms send visitors to your website. Brand monitoring reveals what ChatGPT, Claude, and Perplexity actually say about your brand in their responses to user queries.
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