Kapwing is a browser-based content creation platform designed to empower creators, marketers, and educators. Born from frustration with complex editing tools, Kapwing delivers a fast, accessible experience with powerful AI automations—no downloads required.

Whether you're crafting social media clips, educational tutorials, marketing visuals, or internal team content, Kapwing streamlines the entire process. You can upload footage, trim, auto-caption, translate, remove backgrounds, and export in any format through a clean drag-and-drop interface.

• AI video generator & script-to-video: Create videos from text prompts or scripts with B-roll, music, transitions, and subtitles.
• Auto-subtitles & translations: Generate subtitles automatically and translate into 60+ languages (up to 900 minutes monthly on the Business plan).
• Smart cut & clean audio: AI detects and removes silences; automatically cleans audio tracks.
• Text-to-speech & voice cloning: Convert text into speech; clone voices (2 clones in Business, 4 in Enterprise).
• Background removal & video stabilisation: Remove green screens or blank backgrounds and smooth shaky footage.
• Smart resizer and scene detection: Resize videos for multiple platforms while preserving key visuals and adding scene breaks.
• Collaborative brand kit: Online workspace for teams with shared fonts, logos, and live commenting.
• Stock assets & meme templates: Access downloadable image, video, and audio assets, along with a wide variety of meme templates.

• Intuitive, AI-powered editing: No steep learning curve—ideal for beginners and busy creators.
• Time-saving automation: Smart Cut and auto-caption features significantly reduce editing time.
• Browser-based collaboration: Teams can work simultaneously with shared assets, version control, and live comments.
• Flexible plans for every need: From Free (720p, watermarked) to Pro, Business, and Enterprise with 4K exports and large AI quotas.

• Free plan limitations: Includes watermarks, videos limited to 4 minutes, and capped AI usage.
• Performance variability: Exporting larger files may be slow and occasionally glitchy.
• Support response: Some users report slower or inconsistent customer support, particularly regarding billing.

• Social media creators: Craft TikToks, Reels, and memes with auto-captioning, resizing, and ready-to-use templates.
• Marketing teams: Produce branded ads with B-roll, voiceovers, and streamlined team collaboration.
• Educators and trainers: Generate captioned, translated tutorials; import scripts and screen-record lessons.
• Podcasters and audio creators: Convert audio into engaging visual clips with waveforms, voice cloning, and subtitles.
• Internal communications and HR: Create training videos, onboarding guides, and internal announcements with ease.