Hotjar is a behavior analytics platform that helps you see how visitors actually use your website. It combines visual tools like heatmaps and session recordings with feedback tools like surveys and user interviews. Where traditional analytics tell you what happened, Hotjar shows you why. Product teams, marketers, and UX designers use it to spot friction, fix usability issues, and improve conversions. The platform includes AI-powered insights that automatically flag rage clicks and dead zones.

• Heatmaps: Visualize where users click, scroll, and move their mouse on any page. Identify which elements grab attention and which get ignored so you can optimize layouts and CTAs.
• Session Recordings: Watch real visitor sessions to see exactly how people navigate your site. Filter by rage clicks, U-turns, and frustration signals to find usability problems fast.
• Surveys & Feedback Widgets: Deploy on-site surveys and feedback widgets to ask users directly what they think. Target specific pages, devices, or user segments to collect actionable qualitative data.
• Funnels: Track where users drop off in multi-step flows like signups or checkouts. Pinpoint the exact step causing abandonment so you can fix conversion blockers.
• User Interviews (Engage): Recruit and interview real users directly through Hotjar. Schedule and record moderated sessions to get deeper context behind user behavior.
• AI-Powered Insights (Hotjar Sense): Automatically surfaces friction points like rage clicks, dead clicks, and engagement anomalies. Saves time by highlighting what matters without manual review.
• Dashboards & Highlights: Organize and share behavior insights across your team. Save key moments from recordings and tag them for collaborative analysis.
• Integrations: Connect with Google Analytics, HubSpot, Slack, Shopify, Segment, Zapier, and more to fit Hotjar into your existing workflow.

• Easy to set up and use: The interface is intuitive and visual. Most teams go from installation to actionable insights in under an hour, with no technical expertise required.
• Combines quantitative and qualitative data: Unlike pure analytics tools, Hotjar pairs behavioral data (heatmaps, recordings) with direct user feedback (surveys, interviews) in one platform.
• Generous free plan: Hotjar offers a free tier with unlimited heatmaps, session replay access, and up to 200,000 monthly sessions, making it accessible for startups and growing businesses.
• Great for conversion optimization: Teams use Hotjar to identify friction points, improve user flows, and optimize landing pages using heatmaps, funnels, and replay data. Hotjar case studies report measurable conversion improvements after UX fixes.
• Wide integration ecosystem: Works with Google Analytics, Shopify, WordPress, HubSpot, Slack, and many other tools, so it fits into most existing tech stacks.
• Privacy-conscious by default: Automatically suppresses sensitive data and complies with GDPR, so you can track behavior without collecting personal information.

• Session recording caps on lower plans: Free and lower-tier plans limit how many sessions and recordings you can capture, which reduces visibility on higher-traffic websites once limits are reached.
• No mobile app support: Hotjar only works on websites. If your product includes a native mobile app, you need a separate tool for mobile behavior analytics.
• Stacked pricing adds up quickly: Observe, Ask, and Engage are billed as separate products. If you need all three at useful tiers, costs multiply fast compared to a single subscription.
• Tracking issues on complex or dynamic sites: JavaScript-heavy pages and single-page apps can cause heatmaps and recordings to miss interactions within dynamic content areas.
• Limited long-term data retention: Recordings and heatmap data are automatically deleted after retention limits expire, with a maximum retention period of 365 days. Lower-tier plans may store data for even shorter periods.

• Landing Page Optimization: Use heatmaps to see where visitors click and how far they scroll on landing pages. Identify whether important CTAs are getting ignored or if users leave before reaching key content. Many teams use these insights to improve layouts and increase conversions.
• E-commerce Checkout Analysis: Watch session recordings of users going through your checkout flow to spot where they hesitate, get confused, or abandon their cart. Funnel analysis shows you the exact step with the highest drop-off so you can prioritize fixes.
• Bug Detection During Product Launches: Use session replays to catch usability bugs in real time when rolling out new features. Software company Intelliquip spotted a confirmation email loop and a language-targeting bug affecting thousands of users by reviewing recordings during their portal migration.
• User Research at Scale: Deploy targeted on-site surveys to ask visitors about their experience while it’s still fresh. Teams use Hotjar surveys to understand why users bounce, what frustrates them, and what information they still need before converting.
• UX Design Validation: Compare heatmaps before and after design changes to measure whether your updates actually improved user engagement. Scroll maps reveal if users are reaching your most important content sections.
• Bridging Analytics Gaps: Pair Hotjar with Google Analytics to add context to your numbers. When you see a spike in bounce rate for a specific segment, watch the corresponding session recordings to understand the actual user experience behind the data.