Framer is a no-code website builder that combines a Figma-like visual editor with AI-powered site generation. Type a prompt and get a complete, responsive website in seconds, then refine every detail with precise design controls. It includes a built-in CMS, hosting on a global CDN, SEO tools, real-time collaboration, and scroll-triggered animations. Framer is built for designers, startups, and agencies who want full creative control without writing code.

• AI Site Generation: Describe your website in a text prompt and Framer generates a complete, multi-page responsive site with layouts, copy, and images ready to customize.
• Wireframer: An AI tool that creates structured, responsive wireframes from simple text descriptions, automatically handling grids, breakpoints, and placeholder content.
• Workshop (AI Component Builder): Build custom interactive components through plain-text descriptions. Components appear in your assets panel and can be reused across projects.
• Visual Design Editor: A Figma-like canvas with full control over layout, typography, spacing, and color. Import Figma designs directly, preserving layers and structure.
• Animations & Interactions: Set entrance animations, scroll-triggered effects, hover states, and component transitions through the properties panel without code or plugins.
• Built-in CMS: Create content collections with custom fields, build dynamic pages, and manage blogs, portfolios, or product listings all within the platform.
• Built-in Analytics & A/B Testing: Track visitor behavior, run A/B tests with automatic traffic splitting, and analyze conversion funnels directly inside Framer.
• AI Translation & Localization: Translate your entire site into multiple languages in seconds while maintaining SEO rankings and consistent brand voice.

• Design Freedom Without Code: Full pixel-level control over layouts, animations, and interactions in a visual editor that feels like a professional design tool.
• Fast Time to Launch: Go from idea to live website in hours instead of weeks. Designers can build, iterate, and publish without waiting on developers.
• Strong Performance Out of the Box: Sites are statically generated and served from a global CDN, consistently hitting 90+ Google Lighthouse scores.
• Figma Integration: Copy designs directly from Figma into Framer, preserving layers and structure for a smooth design-to-production workflow.
• Generous Free Plan: Try Framer for free, with upgrades needed for custom domains and advanced publishing features.
• Active Ecosystem: Templates, components, and plugins supported by a growing creator marketplace.

• Steep Learning Curve for Non-Designers: Framer assumes familiarity with web design concepts like responsive layouts and spacing. It's not as beginner-friendly as Squarespace or Wix.
• Pricing Adds Up with Extras: Multi-language support, additional editor seats ($26/month each), and advanced features like A/B testing (Scale plan only) can increase costs quickly.
• Performance Lag on Complex Projects: The editor can slow down noticeably when working with large, content-heavy sites or projects with many animations.
• Not Built for Large-Scale E-commerce: There's no native e-commerce system. Selling products requires third-party integrations, each with its own fees and limitations.

• Startup Landing Pages: SaaS founders and early-stage teams can launch polished product websites without engineering resources. Generate a site with AI, customize the design, add a blog through the CMS, and publish on a fast-hosting CDN, all in a single afternoon.
• Design Portfolios: Designers, photographers, and creative professionals can build portfolio sites that match the quality of their work. Animated case studies, image-rich grids, and smooth scroll transitions look native in Framer rather than forced into a rigid template.
• Agency Client Websites: Design agencies use Framer to deliver client projects on tight timelines. Real-time collaboration, fast iteration cycles, and the ability to hand off on-page editing to clients make it practical for ongoing site management.
• Marketing Campaign Pages: Marketing teams can spin up targeted landing pages, run A/B tests, and analyze conversion funnels without developer involvement. Built-in analytics let you measure results and iterate quickly.
• Multi-Language Business Sites: Companies serving international markets can use AI-powered translation to localize their entire site in seconds. Each language version maintains SEO optimization and consistent brand voice.
• Content-Driven Blogs: Writers and content creators can use the built-in CMS to manage blog posts, categorize content, and build dynamic pages that pull from content collections, turning Framer into a full publishing platform.