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Built for people shipping with AI.

What is Formbricks?

Open source XM suite for surveys, AI feedback analysis, dashboards, and workflows that runs on your own infrastructure

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Pricing

Freemium (Free to use with limited features)

Overview

Formbricks Experience Suite is open source experience management software for large organizations. You run surveys on your website, in your app, and by email, bring in feedback from other tools, and let AI tag comments by topic and sentiment in any language. Dashboards and workflows then send each signal to the right team. It runs on your own infrastructure. There is a free AGPLv3 Community Edition, and paid annual licenses include unlimited seats.

Key Features

  • Surveys on every channel: Run website, in-app, email, and NPS surveys from one platform. You collect feedback where your customers already are.
  • Feedback unification with Formbricks Hub: Combine survey responses, public reviews and social mentions, API records, CSV imports, and manual entries in one open source (Apache 2.0) data layer on PostgreSQL. Re-imports update existing records by submission ID, so you don't get duplicates.
  • AI sentiment and language analysis: Group and filter feedback by sentiment, emotion, and language across all sources. You choose the model: a self-hosted open model, Google Gemini, Azure OpenAI, or Amazon Bedrock.
  • AI chart builder and dashboards: Describe a chart in plain language and Formbricks writes the query and draws it. Save it to a shared dashboard with line, area, bar, pie, big number, and matrix charts, and set Read or Read & Write access for each team.
  • Workflows and follow-ups (Beta): Trigger follow-up emails the moment someone completes a survey, with their name, answers, or hidden fields filled in. Workflows start as drafts, can be checked before launch, and log every run.
  • MCP and AI agent access: Connect Claude, ChatGPT, Codex, or your own agents over MCP to search feedback by meaning, add records, or build draft workflows. Agents sign in with your login and can never do more than you can.
  • Open data access: Use the REST API, signed webhooks, and Slack alerts, or connect Power BI and Apache Superset straight to the database. You can also export responses as CSV or Excel.

Pros

  • Full data ownership: You self-host the platform in your own data center or cloud account, so feedback data stays inside your network and you don't add a new sub-processor.
  • Free open source core: The Community Edition is free to use forever under AGPLv3. It includes surveys on every channel, an API, and webhooks, and the code is public on GitHub.
  • Unlimited seats: Pricing depends on responses and workspaces, not users. You can give every team access without per-seat costs adding up.
  • Flexible AI choice: You pick the model provider, including self-hosted open models. Formbricks states that it doesn't train models on customer data.
  • Direct database and BI access: Keep feedback in PostgreSQL and connect tools such as Power BI and Apache Superset. Use SQL, APIs, and webhooks to bring customer feedback into your existing data workflows.
  • Human support included: Every paid license comes with human support backed by a response-time SLA, plus a deployment success plan.

Cons

  • No public price list: Experience Suite pricing is quoted after a call and is based on response volume, workspaces, and term length. You can't estimate costs on your own before you talk to sales.
  • Self-hosting is the only paid option today: The Dedicated cloud and Managed by Formbricks options are listed as coming soon. For now, your team has to run and maintain the infrastructure.
  • Key features need a paid license: Unified feedback, AI analysis, dashboards, workflows, SSO, and audit logs belong to Experience Suite. The free Community Edition covers surveys, the API, and webhooks, with community support only.
  • Workflows are still in Beta: Workflow automation is marked Beta and only runs on self-hosted instances for now. Follow-ups go out by email through your own SMTP server.
  • Few named native connectors: The feedback pages describe Slack alerts, webhooks, the API, MCP, and CSV import, but don't name built-in connectors for specific help desk or survey tools. Platforms with large integration catalogs may need less setup work.

Use Cases

  • Enterprise NPS programs: Run NPS surveys in your app and by email, then send detractors an automatic follow-up with the team owner as reply-to. A same-day reply can turn a complaint into a conversation.
  • Data-sovereign feedback for regulated industries: Organizations with strict privacy rules can self-host the whole stack and keep customer feedback inside their own network. You can also pick a self-hosted AI model so comments never leave your infrastructure.
  • Consolidating feedback from many tools: Import help desk and call-tool exports by CSV, add public reviews and social mentions, and keep it all in one dataset. You can analyze sentiment across every source together instead of checking each tool separately.
  • Migrating off a legacy survey platform: Upload exports from the survey platform you're leaving, and auto-suggested column mapping helps bring past responses over. Your historical data stays usable alongside new Formbricks surveys.
  • Self-service insight for business units: Give each brand or business unit its own workspace and let teams build charts by describing them in plain language. Unlimited seats mean everyone who needs the dashboard can see it.
  • AI agent-driven feedback ops: Connect Claude or ChatGPT over MCP to search feedback by meaning or draft a workflow from a plain description. Workflows that agents create start as drafts until a person turns them on.

Frequently Asked Questions

Is Formbricks free?

Yes, the Community Edition is free to use forever under the AGPLv3 license. It is self-hosted and includes surveys on every channel, storage in your own database, the API, and webhooks, with community support. Advanced features like AI analysis, dashboards, and workflows require an Experience Suite license.

How much does the Experience Suite cost?

Formbricks doesn't publish a price list. Annual licenses are quoted based on the responses you collect each year, the number of workspaces, and a 1, 2, or 3-year term. Higher volumes and longer terms lower the cost, and every plan includes unlimited seats.

Can I try the paid features before buying?

Yes. A 15-day trial license key unlocks Experience Suite features on your own self-hosted instance.

Does Formbricks offer a hosted cloud version?

Right now, the Experience Suite is self-hosted in your data center or cloud account. A single-tenant Dedicated cloud in your AWS, Azure, or GCP account and a Managed by Formbricks option hosted in the EU or Saudi Arabia are listed as coming soon.

Which AI models does Formbricks use?

You choose: a self-hosted open model, Google Gemini, Azure OpenAI, or Amazon Bedrock. AI enrichment works with any OpenAI-compatible endpoint or Gemini. Formbricks states that it doesn't train models on customer data.

What happens if I go over my response volume?

On self-hosted deployments the software keeps running, and the extra volume is settled at renewal. A response counts as one completed or partial answer to a survey.

Is Formbricks compliant with GDPR and SOC 2?

Formbricks lists GDPR, CCPA, SOC 2, and ISO 27001 compliance. You can request the ISO 27001 certificate and SOC 2 Type II report through trust.formbricks.com, and the DPA is public.

Can I connect Formbricks to my BI tools?

Yes. Feedback is stored in Formbricks Hub on PostgreSQL, so Power BI and Apache Superset can connect directly to the database. You can also use the REST API, webhooks, MCP, or CSV and Excel exports.

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Open source experience management you can self-host

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