Easymailing

Overview

Easymailing is a Spain-based email marketing platform built for businesses that want an intuitive, affordable way to send campaigns and automate customer communication. It offers a drag-and-drop email editor, pre-built templates, advanced audience segmentation, and automation workflows for welcome sequences, cart recovery, and post-purchase follow-ups. An AI assistant helps optimize subject lines and campaign performance. With native Spanish-language support, GDPR compliance, and integrations with WooCommerce, WordPress, and Zapier, it serves freelancers, agencies, and SMEs across various industries.

Key Features

Drag-and-Drop Email Editor: Build professional emails without coding. Customize templates with your brand colors, logos, and content using a visual editor that shows live previews on desktop and mobile.
Marketing Automation Workflows: Set up automated sequences for welcome emails, cart abandonment recovery, post-purchase follow-ups, and birthday messages. Trigger emails based on subscriber behavior like opens, clicks, or purchases.
AI-Powered Optimization: Get AI-generated suggestions for subject lines and preheaders. Receive personalized recommendations based on past campaign performance to improve future results.
Advanced Audience Segmentation: Filter subscribers by behavior, purchase history, and interests. Create dynamic segments that update automatically so each group gets relevant content.
A/B Testing: Test different subject lines, email designs, and calls to action to find what performs best with your audience before sending to your full list.
Landing Page Builder: Create high-conversion landing pages and embedded signup forms to capture leads and grow your subscriber list.
Multi-Account Management: Agencies can manage multiple client accounts from a single login, with separate campaign strategies and analytics for each client.
Detailed Analytics & Reporting: Track open rates, clicks, bounces, unsubscribes, spam complaints, revenue, and orders in real time. Automation-specific reports show performance for each workflow.

Pros

Easy to Use for Beginners: The interface is straightforward enough for teams with limited technical or digital marketing experience to create professional campaigns quickly.
Strong Spanish-language Support: Native support in Spanish across the platform, documentation, and customer service sets it apart for Spanish-speaking markets.
GDPR-compliant and Hosted on Google Cloud: Built with European data protection standards in mind, with SPF, DKIM, and DMARC authentication for better deliverability.
Useful Integrations: Connects with WooCommerce, WordPress, Elementor, Zapier (3,000+ apps), and Facebook without complex setup.

Cons

Limited Industry-specific Templates: Some users report a lack of templates tailored to specific industries like real estate, though the team has acknowledged plans to expand the library.
Restrictive Free Plan: The free tier limits you to a single audience and basic features, which may not be enough for growing businesses.
Stronger Focus on Spanish-speaking Users: Support and resources are currently more developed for Spanish-speaking users than for a broader global audience.

Use Cases

E-commerce Cart Recovery: Online stores can set up automated emails that trigger when a customer abandons their cart. Easymailing sends personalized reminders with the abandoned products, helping recover lost sales without manual effort. WooCommerce integration syncs product and order data automatically.
SaaS User Onboarding: Tech companies can build automated welcome sequences that guide new users through product features after signup. Follow-up emails based on user activity help reduce churn and increase engagement during the critical first weeks.
Local Business Promotions: Restaurants and local shops can send targeted offers, announce special events, and remind customers about reservations. Audience segmentation lets you send different promotions to first-time visitors versus loyal regulars.
Newsletter Campaigns with A/B Testing: Content creators and businesses running regular newsletters can test different subject lines and layouts before sending to their full list. AI suggestions help optimize open rates over time based on past performance.
Lead Capture and Nurturing: Businesses can use landing pages and embedded forms to collect subscriber information, then automatically move new leads into nurture sequences with personalized content based on their interests and behavior.

Frequently Asked Questions

What is Easymailing?

Easymailing is a Spain-based email marketing and automation platform that helps businesses create, send, and analyze email campaigns. It features a drag-and-drop editor, automation workflows, audience segmentation, AI optimization, and landing pages. It is designed to be accessible for teams with limited technical expertise.

Is there a free plan?

Yes. Easymailing offers a free plan that includes 1 user, 1 audience, 250 subscribers, and up to 2,000 emails per month. It also includes core features such as domain authentication, embedded forms, campaign personalization, and a drag-and-drop editor. The free plan does not include automation workflows and provides email support for the first 30 days only. A 30-day free trial of premium features is also available with no credit card required.

How much does Easymailing cost?

Free Plan (€0 per month): This plan includes up to 250 subscribers and 2,000 monthly emails. It supports one user and one audience, providing core features such as domain authentication, embedded forms, campaign personalization, and a drag-and-drop editor. Email support is available 24/7 for the first 30 days.
Starter Plan (€13.60 per month billed annually, or €17 per month): This tier offers unlimited monthly emails for one user. It includes support for three audiences and three automation workflows.
Business Plan (€30.40 per month billed annually, or €38 per month): This plan provides support for additional users and audiences. It also includes advanced automation, AI tools, and ecommerce tracking.
Premium Plan (€68.00 per month billed annually, or €85 per month): The Premium tier includes unlimited users and audiences. Subscribers gain access to advanced features, a dedicated IP address, phone support, and assisted onboarding.
Prepaid Plan (€49 one-time payment): A one-time payment option is available for purchasing email credits.

What integrations does Easymailing support?

Easymailing integrates with WooCommerce, WordPress, Elementor, Facebook, and Zapier (connecting to over 3,000 apps). It also provides an API and webhooks for custom integrations with your own systems.

Is Easymailing GDPR compliant?

Yes. The platform is hosted on Google Cloud and complies with GDPR standards. It uses domain authentication with SPF, DKIM, and DMARC, and automatically manages subscribers with hard bounces or spam complaints to maintain list hygiene.

Who is Easymailing best suited for?

Easymailing is built for freelancers, small and mid-size businesses, agencies, non-profits, and public administrations. It is particularly well-suited for Spanish-speaking businesses and teams that want an affordable, easy-to-learn email marketing tool with native Spanish support.

Does Easymailing have AI features?

Yes. The AI assistant analyzes your emails and suggests subject lines, preheaders, and improvements. Campaign reports include AI-based recommendations to help you optimize future sends based on historical performance data.