Columns is an AI-powered data storytelling platform that turns raw data into interactive visual narratives. Connect spreadsheets, databases, or APIs, and the AI helps generate charts, smart titles, and insights automatically. Think of it as Canva for data. It suits marketers, analysts, founders, and product teams who need to communicate metrics clearly to non-technical audiences without learning a full BI tool like Tableau or Power BI.

• AI-Assisted Storytelling: Generates smart titles, chart recommendations, and summaries automatically, so you can build data narratives faster without designing from scratch.
• Unlimited Data Connections: Connects with Google Sheets, Airtable, Notion, databases, and APIs, with real-time syncing that keeps visualizations current.
• Interactive Data Visualization: Create charts and visual stories that can be customized with design elements, animations, and other visual controls.
• Design-Tool Interface: Uses a Canva-style drag-and-drop workflow that makes it accessible to non-technical users while still supporting SVG-level styling.
• Auto-Refresh & Scheduling: Automatically updates dashboards and stories on a schedule so recurring reports stay accurate without manual work.
• Publish & Embed: Share stories via link or embed them on websites, optimized for both web and mobile viewing.

• Easy to Learn: The design-tool interface lets non-technical users produce polished visuals within minutes, no SQL required.
• Beautiful Output: Users consistently praise the visual quality of charts and the professional look of finished stories.
• Live Data Updates: Auto-syncing means you don't rebuild charts every reporting cycle, saving hours on repeat work.

• Limited Mapping Features: Geographic visualization options are more limited than those offered by dedicated mapping and BI platforms.
• Learning Curve for Advanced Features: While basics are easy, mastering storytelling elements and integrations takes time.

• Executive Reporting: Turn marketing, sales, operations, and survey data into clear visual reports for leadership, with scheduled updates that keep recurring reports current.
• Investor Presentations: Build dynamic KPI reports and visual presentations that remain connected to current business data.
• Self-Serve Analytics: Provide marketing, sales, and other non-technical teams with an easier way to analyze data and create visualizations without relying on a dedicated data team.
• Client Reporting: Create shareable dashboards and interactive reports for clients, including embedding and team options for branded presentations.
• Financial and Market Analysis: Visualize revenue, financial metrics, market data, and other time-based datasets to make trends easier to understand.
• Content Marketing and Data Journalism: Turn research and datasets into interactive visual stories featuring charts, annotations, and other storytelling elements, then publish or embed them online.