BeautyPlus is a photo editing app used by 800 million people worldwide. It applies AI to automatically smooth skin, brighten eyes, apply virtual makeup, and retouch images. The app offers both quick one-tap enhancements and detailed editing tools for facial features, body reshaping, background removal, and creative filters. Available free on iOS, Android, and web browsers.

• AI Auto-Beautification: Automatically enhances natural beauty in selfies with facial recognition technology that smooths skin, brightens eyes, and whitens teeth without manual adjustments.
• AI Background Remover: Removes unwanted backgrounds from photos with a single click, perfect for creating clean product shots or portrait images.
• AI Object Removal: Eliminates people, buildings, and other unwanted objects from photos to clean up compositions.
• Creative AI Filters: Transforms photos into artistic styles including Anime, Clay, Pixel, Crayon, and Cartoon effects for social media content.
• Virtual Makeup Tools: Applies natural-looking lipstick, eyebrows, eyeshadow, blush, and hair color without physical cosmetics.
• AI Photo Enhancement: Restores old or blurry photos by boosting resolution and sharpness using AI technology.
• Body Reshaping: Adjusts body proportions including waist, legs, arms, bust, and hips for desired appearance in photos.
• AI Portrait Generator: Creates artistic portrait variations by uploading multiple pictures to generate different captivating styles.

• Easy to Use: Intuitive interface with one-tap edits that deliver professional results without a learning curve, praised by users for simplicity.
• Strong Free Version: Provides substantial editing tools at no cost, including smooth skin, makeup, filters, and special effects without requiring subscription.
• Natural-Looking Results: AI enhancement maintains realistic appearance rather than over-processed looks, according to user reviews.
• Multiple Platforms: Available on iOS, Android, and web browsers for flexibility across devices.

• Limited Free Features: Many advanced tools require premium subscription, causing frustration for users who expect more free functionality.
• Privacy Concerns: Data within the app is not encrypted and users cannot delete their data from company servers, raising privacy issues.
• Technical Issues: Users report occasional slowness, connection errors with certain features, and confusion about which templates are actually free.

• Social Media Content Creation: Influencers and bloggers enhance selfies with glowing skin, white teeth, and personalized filters before posting to Instagram, TikTok, or other platforms. The app helps maintain consistent visual quality across all posts.
• Dating Profile Photos: Everyday users apply one-tap edits to selfies for dating apps or professional profiles, achieving polished results without obvious retouching. The AI smooths skin tone and brightens smiles naturally.
• Livestream Beauty Enhancement: Vloggers and streamers use the real-time beauty camera during content shoots and livestreams to maintain polished visuals without post-production editing.
• Product Photography: Small business owners and beauty brands remove backgrounds and clean up product shots for e-commerce listings or marketing campaigns, creating professional-looking images without expensive photography equipment.
• Photo Restoration: Users revitalize old or blurry family photos by boosting resolution and sharpness with AI enhancement, bringing new life to cherished memories.
• Creative Art Projects: Content creators transform ordinary photos into artistic styles using AI filters like Anime, Clay, Pixel, or Cartoon effects for unique social media posts or personal projects.