AutoGather

Overview

AutoGather is an AI-powered influencer discovery platform that lets you describe your ideal influencer in plain English and get a curated list in seconds. It works across Instagram, YouTube, and TikTok, automatically searching profiles, evaluating engagement metrics, and filtering results based on your criteria. Built by an ex-Instagram early engineer, it replaces hours of manual research with real-time, AI-driven results you can export to CSV for easy campaign planning.

Key Features

Natural Language Search: Describe your ideal influencer in plain English (e.g., "moms with 5k-1M followers who post skincare content") and get matched results in seconds. No complex filters or Boolean queries needed.
Multi-Platform Coverage: Search across Instagram, YouTube, and TikTok from a single interface. Find creators wherever your target audience spends time.
AI-Powered Evaluation: Each influencer gets a detailed assessment covering audience demographics, engagement rates, and content quality, with reasons explaining why they match your criteria.
Real-Time Data: Results are pulled live from social platforms, so you always work with up-to-date follower counts, engagement stats, and profile information.
Custom Filtering: After the AI curates your initial list, apply additional filters to narrow down candidates based on your specific preferences and campaign goals.
CSV Export: Export your influencer lists with all collected data into spreadsheet-ready CSV files for team sharing and campaign planning.
Scalable Search Volume: Search up to 30, 120, or 200 influencers per query depending on your plan, making it practical for both small campaigns and large-scale outreach.

Pros

Massive Time Savings: Automates hours of manual profile browsing and evaluation into a process that takes seconds, freeing up time for actual outreach and relationship building.
Intuitive Natural Language Input: No need to learn complex search syntax or navigate endless filter menus. Just describe what you want in everyday language.
Detailed Influencer Assessments: Each result comes with a written explanation of why the influencer matches your criteria, not just raw numbers.
Always Fresh Data: Real-time search means you avoid working with stale follower counts or outdated engagement metrics.
Free Tier Available: The free plan with 100 credits lets you test the platform before committing to a paid subscription.

Cons

Limited Platform Scope: Currently only covers Instagram, YouTube, and TikTok. If your campaign targets LinkedIn, Twitter/X, or other platforms, you will need additional tools.
AI Accuracy Varies: The automated evaluation may not always capture nuanced brand-fit factors like tone, values, or community culture that a human researcher would catch.
Credit-Based System Can Run Out: Heavy users may burn through monthly credits quickly, especially on larger searches, requiring plan upgrades.
No Campaign Management Features: AutoGather focuses solely on discovery. You will need separate tools for outreach, contract management, and performance tracking.

Use Cases

Product Launch Influencer Sourcing: A skincare brand preparing to launch a new product line needs to find 50 micro-influencers who create beauty content and have audiences between 10k-100k followers. AutoGather surfaces a filtered list in minutes instead of days of manual searching.
Agency Campaign Scaling: A marketing agency managing multiple client accounts uses AutoGather to quickly build influencer shortlists for different industries and niches, exporting CSV files to share with each client for approval.
Niche Market Targeting: A specialty food company looking for vegan cooking content creators on YouTube can use natural language to describe exactly the type of influencer they want, including content style and audience size, and receive targeted matches.
Competitor Influencer Analysis: A brand wants to identify which influencers are already talking about competitors in their space. AutoGather helps map out the influencer landscape to find partnership opportunities and gaps.
Local Business Promotion: A regional fitness studio searches for local fitness and wellness influencers on Instagram within a specific follower range to promote membership deals, getting results that would otherwise require extensive manual research.

Frequently Asked Questions

What platforms does AutoGather support?

AutoGather currently supports influencer discovery across three major social platforms: Instagram, YouTube, and TikTok. You can search all three from a single interface using natural language queries.

How does the natural language search work?

You type a description of your ideal influencer in plain English. For example: "Find Instagram influencers who are moms with kids in pre-school, post skincare content, and have 5k-1M followers." The AI interprets your request, searches the platforms in real time, and returns a curated list with detailed assessments.

Is there a free plan?

Yes. AutoGather offers a free plan with 100 credits and up to 30 influencers per search. New users also get a two-week trial of Pro features.

How much does AutoGather cost?

Free Plan: $0 per month. This plan includes 100 credits, up to 30 influencers per search, and a two-week trial of Pro features.
Pro Plan: $12 per month or $149 per year. This plan includes 12,000 credits per year, up to 120 influencers per search, in-depth assessments, data exports, and email unlocks.
Business Plan: $39 per month or $469 per year. This plan includes 60,000 credits per year, up to 200 influencers per search, assessments, data exports, and email unlocks.
Enterprise Plan: Custom pricing. This is available upon request for tailored business needs.

Can I export the influencer data?

Yes. AutoGather lets you export your curated influencer lists as CSV files, including all collected data like follower counts, engagement metrics, and the AI's assessment notes.

Is the influencer data up to date?

AutoGather searches social platforms in real time rather than relying on a pre-built database. This means the profiles, follower counts, and engagement stats you see reflect current data at the time of your search.