Arcade is an AI video generator built for marketing teams. Describe the video you want, and Arcade builds a first cut in minutes from your product and Brand Kit. Then you change any scene, line, or sound with an AI prompt or by editing the timeline yourself. It handles launch videos, changelogs, talking-head clips, how-to tutorials, and article-to-video. Product marketers, community managers, and designers use it to make product videos at scale without starting from a blank timeline.

• Prompt-to-Video Generation: Describe what you need, such as a 30-second launch video, and Arcade builds a first cut in minutes. You skip the blank-timeline stage.
• Fully Editable Output: Videos aren't locked. You can change any scene, line, or sound by prompting the AI or by editing the timeline directly, so you keep control of the final cut.
• Brand Kit and Brand Memory: Arcade applies your Brand Kit to every video. It also remembers your tone, product details, and editing choices, so new videos look like your own work.
• Multiple Video Formats: Make launch videos, changelog updates, talking-head videos, how-to tutorials, and article-to-video conversions from one tool.
• Templates and Reference Videos: Start from a pre-built template or from an existing video you like. You don't need to write a prompt from scratch.
• Chrome Extension Capture: Record your screen and camera along with product context. Arcade adds smart zooms and cursor movements that guide viewers through the story.
• MCP Server for AI Assistants: Ask for videos from Claude, ChatGPT, Cursor, Claude Code, or other MCP-compatible clients. Arcade builds each video around your product and brand, and you can refine and share it in Arcade.
• Free Manual Edits and Exports: Manual edits, music, voiceover, and exports cost 0 credits. Credits only go toward AI generation and AI edits.

• Fast First Drafts: You get a usable first cut in minutes, which speeds up launch and changelog work.
• Edit by Prompt or by Hand: You can fix things with a quick AI prompt or adjust the timeline manually, so a weak AI result doesn't mean starting over.
• Consistent Branding: Brand Kits and memory of your tone keep videos from looking generic, even when several people on the team create them.
• Works Inside Your AI Tools: The MCP server lets you request videos from Claude, ChatGPT, or Cursor without switching apps.
• Team Collaboration: The Growth plan supports up to 10 users, giving small marketing teams room to work together in one shared workspace.

• Limited Free Plan: The Free plan includes 250 one-time credits that don't refresh, limits videos to 30 seconds and adds an Arcade watermark. It works for testing, but the limited credits and watermarked output make it unsuitable for ongoing production.
• Unused Credits Expire: Unused credits generally expire at the end of the billing cycle unless the subscription plan specifically allows rollover. This can be restrictive for teams whose video production varies from month to month.

• Product Launch Videos: A product marketer describes a new feature and gets a branded launch video in minutes. They then make versions for social, paid ads, the website hero, and email without rebuilding each one.
• Changelog and Sprint Updates: A team turns each release into a short changelog video. Through the MCP connection, an assistant can draft a release video from completed tickets so updates go out on a regular schedule.
• How-To Tutorials: Customer education teams capture a workflow with the Chrome extension, and Arcade adds smart zooms and cursor movements. Users get clear walkthroughs without a video editor on staff.
• Article-to-Video Content: A content marketer turns a blog post or announcement into a video. One piece of written content goes further across video channels.
• Personalized Sales Videos: Sales and marketing teams use an AI assistant connected to Arcade to create videos for specific prospects from call notes and positioning documents. Follow-ups feel more relevant to each prospect.
• Talking-Head Videos: Community managers and marketers make talking-head clips for announcements and social posts that match the rest of the brand's video library.