Alphathena is a portfolio management platform for advisors that combines direct indexing, tax-aware workflows, rebalancing, and AI-powered investment tasks. It helps firms create personalized portfolios, automate routine work, and manage portfolios at scale while keeping advisors in control.

• Direct indexing: Build custom indexes from ETFs or the full US market with client-level screens, sector tilts, exclusions, and other portfolio rules.
• Tax-loss harvesting: Monitor portfolios continuously for tax-loss opportunities, with wash sale checks and replacement security selection.
• Transition analysis: Create multi-scenario portfolio transition reports with tax analysis and clear explanations for clients and advisors.
• Athena AI: Automate complex investment tasks such as tax transitions, rebalancing, drift monitoring, and tax-loss harvesting while keeping advisors in control.
• Workflow automation: Streamline advisor-to-PM requests, portfolio monitoring, rebalancing queues, and internal communication.
• Open API: Add direct indexing, tax-loss harvesting, rebalancing, transition analysis, and workflow automation to fintech platforms through API access.

• Personalized portfolios: Create direct indexes with client-specific exclusions, factor tilts, and other investment rules.
• AI-assisted workflows: Athena AI handles complex portfolio tasks and presents clear results for advisor review.
• Continuous tax management: Monitor portfolios for tax-loss harvesting opportunities and wash sale exposure across related accounts.
• Less manual work: Automates portfolio monitoring, rebalancing alerts, and routine investment workflows.
• Advisor control: Advisors keep investment discretion, while actions remain visible, reviewable, and overridable.
• Works with existing systems: Supports several custodians and is designed to fit into existing workflows without requiring a custodian switch.

• Built for investment firms: The platform is aimed mainly at RIAs, wealth management teams, enterprise firms, banks, and fintech platforms rather than individual investors.
• Platform fees apply: Pricing includes an annual platform fee plus basis points on direct indexing assets, which may make it less suitable for smaller firms.
• Direct indexing has trade-offs: Individual-stock portfolios can involve higher costs, more operational work, and tracking error compared with traditional ETFs.
• Requires onboarding: Alphathena is sold through a demo and onboarding process rather than a self-service signup.

• RIAs: Build personalized client portfolios while keeping existing custodians and investment control.
• Wealth management teams: Automate rebalancing, tax-loss harvesting, drift monitoring, and portfolio reviews across accounts.
• Enterprise investment teams: Manage large numbers of accounts through centralized workflows and prioritized portfolio actions.
• Banks and trust companies: Add direct indexing and tax-managed portfolios without changing existing omnibus account structures.
• Fintech platforms: Add direct indexing, tax-loss harvesting, rebalancing, and portfolio personalization through the Open API.