Adobe Firefly

Adobe Firefly is a generative AI platform integrated into Adobe's creative tools, like Photoshop, Illustrator, and Premiere Pro. It allows users to create content effortlessly using text prompts, such as generating images, text effects, and videos. Firefly is built with a focus on ethical AI use, trained on licensed content and Adobe Stock to ensure creations are commercially safe. With features like Generative Fill and text-to-video tools, Firefly enhances workflows and empowers creators with innovative AI-driven capabilities.