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GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.
The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.
*Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.
About the role
We're looking for a Senior UX Researcher who brings rigour and curiosity to both product and marketing research. Someone who's as comfortable running foundational product studies as they are digging into brand perception, buyer mindsets, or how a marketing site actually works for the people using it.
This is strategic, high-visibility work — you'll partner with Product Design, Product Management, Brand, and Marketing to shape what we build and how we tell the world about it.
What makes this role unique:
Work across both brand and product research, with real influence on each
Research enterprise developer tools and DevOps workflows — including AI-powered features built for developers
Fast-paced environment where research directly influences design and business decisions
Be part of a team of talented, experienced researchers who genuinely invest in each other's growth
What you'll do
Lead foundational, problem validation, and strategic research projects across your assigned product areas and beyond
Drive both brand and product research — including buyer persona development, brand perception studies, and digital experience research — that directly informs positioning and messaging
Be the expert on the users within your area of coverage: their behaviours, pain points, workflows, and goals
Make connections across research initiatives, surfacing macro insights that no single study could reveal on its own
Build trusted relationships with Product Design, Product Management, Brand, and Marketing counterparts, guiding them to the right research approach
Advocate for and socialise actionable insights in a clear and compelling way that increases empathy across the organisation
Independently drive research prioritisation across stage groups, balancing impact, product direction, and company objectives
Mentor other researchers and actively shape how the Experience Research team works, through process iteration, documentation, and peer reviews
What you'll bring
Empathetic, curious and open-minded
Deep mixed-methods research experience across qualitative and quantitative methods
A track record in both product research and marketing or brand research
The ability to guide stakeholders — including senior ones — toward the right approach, even when they arrive with a firm opinion
Strong instincts for prioritisation across multiple stakeholder groups in a fast-moving environment
Clear, compelling communication that makes findings land with product, brand, and marketing audiences
Experience working in a highly iterative, fast-paced environment, with the ability to pivot with sudden changes in direction
Demonstrated ability to work effectively in a fully remote, globally distributed team — with strong async communication habits
Self-motivated and self-managing, with strong organisational skills
Ability to ramp up to a highly technical domain quickly
Share our values, and work in accordance with those values
Able to conduct research in a fully remote setting and use GitLab as part of your daily workflow
Experience working on AI products, particularly for enterprise dev tooling, is a plus
Experience working on enterprise and/or developer tooling products is a plus
The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
United States Salary Range
$130,000—$145,000 USD
How GitLab Supports Full-Time Employees
Benefits to support your health, finances, and well-being
Flexible Paid Time Off
Team Member Resource Groups
Equity Compensation & Employee Stock Purchase Plan
Growth and Development Fund
Parental Leave
Home Office Support
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.
Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.
GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.