Director, Partner Marketing

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

The Revenue team drives Affirm’s top-line growth through strategic partnerships, pricing, and go-to-market execution. We acquire, retain, and expand merchant relationships across eCommerce, in-store, telesales, and the Affirm app. The team leads onboarding, relationship management, and performance optimization to help partners succeed. We deliver value-added solutions, drive adoption, and support long-term business growth by connecting merchants and consumers through Affirm’s products.

Affirm is seeking a strategic, senior marketing leader to own and scale our Partner Marketing function. As Director, Partner Marketing, you will define the vision and go-to-market strategy for co-marketing campaigns across our merchant network, driving growth through onsite and offsite marketing solutions. You will be responsible for setting the direction for how Affirm leverages merchant investment to fuel business growth through our growing ad partnerships including affiliate and other channels, and you’ll lead a team of marketers to execute against those strategies at scale.

You'll operate as a senior cross-functional leader across Client Success, Sales, Product, Product Marketing, Growth Marketing, Analytics, Brand, and Legal — and serve as an external face of Affirm's co-marketing capabilities with top-tier merchant partners.

What You'll Do:

Define and own the Partner Marketing strategy for Affirm Marketing Solutions, including the roadmap for onsite Marketplace programs, offsite campaigns, and emerging media channels.

Lead a team of Partner Marketers , setting priorities, developing talent, coaching on account management, and building a high-performing function.

Drive revenue growth through scalable marketing programs, including performance marketing in the Affirm Marketplace, with accountability for ad revenue, iROAS, and GMV targets.

Own senior-level merchant relationships, serving as a strategic partner and executive sponsor for marquee co-marketing programs across key verticals.

Establish the operating model for Partner Marketing — including planning cadences, measurement frameworks, campaign governance, and XFN accountability structures.

Translate marketplace and media performance data into strategic insights that inform merchant investment, product prioritization, and future program design.

Partner with Product and Analytics to evolve attribution, incrementality measurement, and reporting capabilities that differentiate Affirm's marketing program.

Manage a significant co-marketing budget, ensuring disciplined allocation, compliance, and ROI.

Drive vertical market strategies with depth and differentiation.

What We Look For:

7-10+ years in Partner Marketing, Performance Marketing, Affiliate, and/or Media, with at least 3–5 years in a people leadership role.

Proven track record building and scaling co-marketing or media network programs, ideally within fintech, retail, or a performance-driven marketplace.

Deep fluency in performance marketing models; strong command of affiliate tracking, attribution, and measurement methodologies.

Experience building business cases and influencing C-suite and VP-level stakeholders internally and externally.

Strong analytical orientation; ability to synthesize performance data, set benchmarks, and drive continuous improvement across a portfolio of programs.

Track record of leading high-performing teams and developing marketing talent.

Exceptional communication and executive presence; ability to represent the function credibly at the leadership table.

Experience managing agency relationships and multi-channel media plans at scale.

Deep familiarity with online and omnichannel retail marketing across North America

Pay Grade - S

Equity Grade - 13

Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.

Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)

USA base pay range (CA, WA, NY, NJ, CT) per year: $245,000 - $325,000

USA base pay range (all other U.S. states) per year: $217,000 - $297,000

Please note that visa sponsorship is not available for this position.

#LI-Remote

Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities.

We’re extremely proud to offer competitive benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include:

Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents

Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses

Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge

ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount

We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

[For U.S. positions that could be performed in Los Angeles or San Francisco] Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance, Affirm will consider for employment qualified applicants with arrest and conviction records.

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