Struggling with Video Creation? Discover the 7 Best AI Tools in 2025

Why video content is crucial in today’s digital landscape

In an age where information overload is the norm, video content has emerged as a powerful medium for communication. According to recent studies, video content is more engaging than text or images, leading to higher retention rates among audiences. Some key statistics that underline the significance of video in today's digital landscape:

• Users spend an average of 88% more time on websites with video content than those without.
• Social media posts with video generate 1200% more shares than those without video. By 2025, 82% of all online content will be video, emphasising the growing preference for visual information.

Let's take a look at some common challenges in video creation

Despite its advantages, many individuals and businesses encounter challenges in video creation. 

• Time constraints: The video production process can be time-consuming, from scripting to filming and editing.
• Technical skills required: Not everyone has the technical know-how to operate advanced video editing software.
• Creativity blocks: Creating fresh ideas and creative content can be difficult, leading to frustration.

How AI is transforming video creation

AI is revolutionising the video production landscape by automating repetitive tasks, enhancing creativity, and simplifying complex processes.

• Automation: AI tools can automate tasks such as video editing, voiceovers, and subtitle generation, significantly reducing production time.
• Intelligent editing: Many AI tools utilise algorithms to suggest edits based on the best practices in video creation, ensuring high-quality output.
• Personalization: AI can analyse audience preferences and tailor video content to enhance viewer engagement.

The 7 best AI tools for video creation in 2025

As video content continues to dominate digital marketing, creators need powerful tools to streamline their production processes. Here’s an in-depth look at the 7 best AI tools for video creation in 2025, complete with pricing, pros and cons, and insights into their unique features.

1. Synthesia

Synthesia is a leading AI video generation platform that allows users to create high-quality videos using AI avatars and voiceovers without needing a camera. Its user-friendly interface is perfect for marketers, educators, and corporate trainers.

Key Features

• AI avatars: Choose from a variety of lifelike avatars to present your content.
• Multi-language support: Create videos in multiple languages, making them ideal for global audiences.
• Easy customisation: Users can easily edit scripts, backgrounds, and visual elements.

Pricing

• Free trial: Available for a limited time.
• Paid plans: Start at approximately $29 per month for individuals, with enterprise solutions available.

Pros	Cons
User-friendly interface	Limited customisation for avatars
High-quality output	Pricing may be steep for small businesses
Fast production time	Requires good internet for optimal performance

2. Pictory

Pictory leverages AI to convert scripts and articles into engaging videos. It is especially useful for content marketers looking to repurpose blog posts into video format.

Key Features

• Text-to-video: Generate videos directly from text inputs.
• Stock footage library: Access a vast library of stock images and videos.
• Automatic captioning: Automatically generate captions to improve accessibility.

Pricing

• Starter plan: $19 per month.
• Professional plan: $39 per month, with additional features.

Pros	Cons
Quick content transformation	Limited advanced editing options
Great for social media content	Requires basic script-writing skills

3. Lumen5

Lumen5 is an AI-powered video creation platform that turns text into engaging video content with minimal effort. It’s widely used by social media managers and content marketers.

Key Features

• AI-powered storyboard: Automatically generates a storyboard from text input.
• Customization tools: Offers a variety of templates and design elements.
• Social media optimisation: Videos can be tailored to different social media platforms.

Pricing

• Basic plan: $19 per month for creating simple unbranded videos.
• Starter plan: $59 per month with everything in Basic, plus.

Pros	Cons
Intuitive interface	The free version has limited features
Extensive media library	Some customisation options are basic

4. Descript

Descript combines transcription, editing, and screen recording in one platform, making it ideal for podcasters and video creators alike.

Key Features

• Transcription services: Provides accurate text transcriptions of audio and video.
• Text-based editing: Edit videos by editing the text transcript.
• Overdub feature: Create voiceovers using AI-generated voices.

Pricing

• Basic plan: Free with limited transcription minutes.
• Hobbyist plan: $12 per month with additional features.

Pros	Cons
Multi-functional tool	Limited features on the free plan
Fast and accurate transcription	The learning curve for new users

5. Visla

Visla is an AI-driven video creation tool that simplifies the editing process with a focus on collaboration, making it perfect for teams.

Key Features

• Collaborative editing: Allows multiple users to work on a project simultaneously.
• Smart search: Quickly locate clips and assets within large libraries.
• AI-powered recommendations: Suggest edits and enhancements based on the content.

Pricing

• Free plan: Free with limited features.
• Pro plan: $9 per month for advanced features.

Pros	Cons
Great for team collaboration	Limited free plan features
Smart suggestions can enhance quality	Some advanced features require learning

6. Runway

Runway is a powerful tool for creative professionals looking to incorporate advanced visual effects and editing capabilities into their videos.

Key Features

• Real-time collaboration: Multiple users can edit videos in real time.
• AI video editing tools: Includes tools for background removal and colour grading.
• Generative media features: Users can create entirely new content based on existing footage.

Pricing

• Free plan: Basic features available.
• Standard plan: Starting at $12 per month with enhanced features.

Pros	Cons
Robust editing tools	The steep learning curve for beginners
Supports high-quality outputs	Requires a powerful computer for optimal performance

7. Stable Video

Stable Video is an emerging platform that utilises AI to provide stability and clarity to video footage, which is especially useful for action-oriented content.

Key Features

• Stabilization algorithms: Automatically stabilises shaky footage.
• Colour correction: Enhances color quality using AI algorithms.
• Template library: Offers templates tailored for different video types.

Pricing

Based on an API credit system, where each credit costs $0.01. This flexible, pay-as-you-go structure.

Pros	Cons
Excellent for action videos	Limited features compared to larger platforms
User-friendly interface	Lacks advanced editing options

Conclusion

The Somi AI tool directories for video creation in 2025 provide a variety of features designed to cater to the unique needs of every creator. Whether you seek user-friendly options, advanced functionalities, or specialised tools like text-to-video generation, there’s something for everyone. Embrace the transformative power of AI and start creating today—discover just how effortless and rewarding video production can be with the right tools at your fingertips!